Have you been promised big wins by Digital Agencies and are yet to see results? Do you want to invest in Digital Marketing but don’t know where to start or who to invest in?

All these questions and not a lot of answers. It’s okay, don’t panic, i can help.

Let’s start with WTF… (Whats the formula)
In today’s competitive digital landscape, businesses need smart, results-driven marketing strategies to stand out. While digital agencies promise big results with 6 different people, more often than not, results get lost, businesses find themselves re-sharing the ROI (return on investment) expectations because they’ve had staff change overs and the results have been missed or not managed.

So what’s the new-world digital formula?
Well, in my opinion, start working with independent digital marketing consultants. Yes, i am biased but let me explain why. It’s because I've been both the buyer and the seller. (and everything in between)
I’ve both recruited big strong big-brand digital agencies with 6 or more staff across all digital channels, i’ve worked apart of an agency, and now i am the independant marketing consultant. I’ve worked with companies large, medium, small and tiny with all budget types and different expectations and honestly, regardless of the budget and the team involved, the results can often be similar, as long as expectations are managed from both sides.

The reason i’m biased and have always preferred to work with Independant Marketing Consultants is because they’re often the most honest conversations i have, and without honesty and trustworthiness, what else is there?
There is a reason the term “catching up in person” speaks volumes, when two individuals or small groups of people come together, magic happens. Honesty is shown, body language is visible, strategies get built with a personal touch and expectations are managed.

Additionally, let’s talk about financials. Any business owner’s bottom line though is cost. “Is this cost-effective”, “how can i trust these people to do the work i expect”, how will i know if they’re being reasonable in how much they charge” are all questions that come to mind.
So to clarify, when you look another person in the eye to talk about services surrounded by the conversation of why your potential client started their business, you’re on the same page. You, as a consultant have also started your own business, have asked all the same questions and have shared why you’re doing this and vice versa. You’re connected and you share a value in making each other better. Better yet, there’s no life long contracts. Understanding one another allows you to be a trusted and hopeful long term partner.

So all in all, If you’re looking for cost-effective, personalised, and results-driven digital marketing, an independent consultant is the way to go.

If you want to learn more, let’s have a free chat