{"show":{"id":"6E709HRH7XaiZrMfgtNCun","uri":"spotify:show:6E709HRH7XaiZrMfgtNCun","href":"https://api.spotify.com/v1/shows/6E709HRH7XaiZrMfgtNCun?market=AU&locale=*","name":"How I Built This with Guy Raz","type":"show","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"episodes":{"href":"https://api.spotify.com/v1/shows/6E709HRH7XaiZrMfgtNCun/episodes?offset=0&limit=50&market=AU&locale=*","next":"https://api.spotify.com/v1/shows/6E709HRH7XaiZrMfgtNCun/episodes?offset=50&limit=50&market=AU&locale=*","items":[{"id":"7rNk26NYLih3wzxwjIUnLO","uri":"spotify:episode:7rNk26NYLih3wzxwjIUnLO","href":"https://api.spotify.com/v1/episodes/7rNk26NYLih3wzxwjIUnLO","name":"Dr. Dennis Gross Skincare: Dennis and Carrie Gross","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and business partner, Carrie, realized that the key to the brand’s success lay in another part of the name – “Dr.” Dennis was able to use his experience as a dermatologist to develop effective skincare products, starting with a peel that could be done at home without causing blotchy skin. Later, the brand introduced an LED face mask, which looked like C-3P0 and lit up TikTok in glowing red and blue. In 2023, after being bootstrapped for much of its existence, the business was sold to cosmetics giant Shiseido in a deal worth $450 million.This episode was researched and produced by Alex Cheng and edited by Neva Grant, with music composed by Ramtin Arablouei. Our engineers were Patrick Murray and Gilly Moon.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3495183,"is_playable":true,"release_date":"2025-03-24","external_urls":{"spotify":"https://open.spotify.com/episode/7rNk26NYLih3wzxwjIUnLO"},"html_description":"

Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and business partner, Carrie, realized that the key to the brand’s success lay in another part of the name – “Dr.” Dennis was able to use his experience as a dermatologist to develop effective skincare products, starting with a peel that could be done at home without causing blotchy skin. Later, the brand introduced an LED face mask, which looked like C-3P0 and lit up TikTok in glowing red and blue. In 2023, after being bootstrapped for much of its existence, the business was sold to cosmetics giant Shiseido in a deal worth $450 million.

This episode was researched and produced by Alex Cheng and edited by Neva Grant, with music composed by Ramtin Arablouei. Our engineers were Patrick Murray and Gilly Moon.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/1ICjo0Mz34l4DSzAvkZDaN/clip_836000_898200.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"0xR9z0t3w7ELVc4wnEvQYU","uri":"spotify:episode:0xR9z0t3w7ELVc4wnEvQYU","href":"https://api.spotify.com/v1/episodes/0xR9z0t3w7ELVc4wnEvQYU","name":"Advice Line with Leah Solivan of Taskrabbit (September 2024)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.Thanks to the founders of Poppy Notes, My Love Your Love and Dynabuddy for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Taskrabbit's founding story as told by Leah on the show in 2022.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3464437,"is_playable":true,"release_date":"2025-03-20","external_urls":{"spotify":"https://open.spotify.com/episode/0xR9z0t3w7ELVc4wnEvQYU"},"html_description":"

Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base.

First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.

Thanks to the founders of Poppy Notes, My Love Your Love and Dynabuddy for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Taskrabbit's founding story as told by Leah on the show in 2022.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6k4p0c8ECrT2MIaz0NqRtx/clip_730000_795200.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"77vscGorWWSFY4HVGWcNgw","uri":"spotify:episode:77vscGorWWSFY4HVGWcNgw","href":"https://api.spotify.com/v1/episodes/77vscGorWWSFY4HVGWcNgw","name":"Skype and Kazaa: Niklas Zennström","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"In the early 2000s, one of the most popular pieces of software in the world was a free peer-to-peer file-sharing network called Kazaa. It was launched by two Scandinavian entrepreneurs, Niklas Zennström and Janus Friis, with the simple idea that internet users should be able to share anything with anyone in the world. After being knee-capped by lawsuits from the music industry, Niklas and Janus applied peer-to-peer technology to a new business: Skype, a service that allowed anyone with an internet connection and a microphone to talk to anyone else in the world… for free. At its peak, Skype connected hundreds of millions of global users, and in 2011, it was purchased by Microsoft for $8.5 billion. This episode was produced by Chris Maccini with music by Ramtin Arablouei. Edited by Neva Grant, with research from Kathryn Sypher. Our engineers were Jimmy Keeley and Patrick Murray.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":4715755,"is_playable":true,"release_date":"2025-03-17","external_urls":{"spotify":"https://open.spotify.com/episode/77vscGorWWSFY4HVGWcNgw"},"html_description":"

In the early 2000s, one of the most popular pieces of software in the world was a free peer-to-peer file-sharing network called Kazaa. It was launched by two Scandinavian entrepreneurs, Niklas Zennström and Janus Friis, with the simple idea that internet users should be able to share anything with anyone in the world.

After being knee-capped by lawsuits from the music industry, Niklas and Janus applied peer-to-peer technology to a new business: Skype, a service that allowed anyone with an internet connection and a microphone to talk to anyone else in the world… for free. At its peak, Skype connected hundreds of millions of global users, and in 2011, it was purchased by Microsoft for $8.5 billion.

This episode was produced by Chris Maccini with music by Ramtin Arablouei. Edited by Neva Grant, with research from Kathryn Sypher. Our engineers were Jimmy Keeley and Patrick Murray.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/58rtXKC1IYtvxbLVbg3lro/clip_1052000_1119320.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"185XVcOfXLkWx5aDx0MFsA","uri":"spotify:episode:185XVcOfXLkWx5aDx0MFsA","href":"https://api.spotify.com/v1/episodes/185XVcOfXLkWx5aDx0MFsA","name":"Advice Line with Jenn Hyman of Rent The Runway","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Rent the Runway co-founder and CEO Jenn Hyman joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jenn’s take on how letting go of ego helps business leaders stay in the game. First, we meet Sara near Cape Cod, who’s wondering how much her customers actually value local artisans making her apparel. Then Carrie from New York, who’s trying to unlock seven-figure revenue to attract investors to her active haircare brand. And finally, fellow New Yorker Chabella talks with Jenn about raising capital for her sustainable fashion brand.Thank you to the founders of Easkey Right, Swair Hair, and Chabella for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Jenn tell the story of how Rent the Runway was founded during her first visit to the show back in 2017.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3251226,"is_playable":true,"release_date":"2025-03-13","external_urls":{"spotify":"https://open.spotify.com/episode/185XVcOfXLkWx5aDx0MFsA"},"html_description":"

Rent the Runway co-founder and CEO Jenn Hyman joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jenn’s take on how letting go of ego helps business leaders stay in the game.

First, we meet Sara near Cape Cod, who’s wondering how much her customers actually value local artisans making her apparel. Then Carrie from New York, who’s trying to unlock seven-figure revenue to attract investors to her active haircare brand. And finally, fellow New Yorker Chabella talks with Jenn about raising capital for her sustainable fashion brand.

Thank you to the founders of Easkey Right, Swair Hair, and Chabella for being a part of our show.

And be sure to listen to Jenn tell the story of how Rent the Runway was founded during her first visit to the show back in 2017.

This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/2yQLcqIT4yFzXXhDWWxNP0/clip_629000_697800.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"3kb7DqE9TEyfMENB4mepRr","uri":"spotify:episode:3kb7DqE9TEyfMENB4mepRr","href":"https://api.spotify.com/v1/episodes/3kb7DqE9TEyfMENB4mepRr","name":"SpotHero: Mark Lawrence","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"After racking up thousands of dollars in fines, Chicago roommates Mark Lawrence and Jeremy Smith figured there had to be an easier way to park. So in 2011, they launched SpotHero as a peer-to-peer service, where people who lived near Wrigley Field might rent out their driveway on a game night. But that strategy wasn’t scalable, so SpotHero soon partnered with garages to sell excess inventory. Over the years, the startup faced intense pressure from investors to expand quickly and copy whatever the competition was doing. But Mark insisted on slow, strategic growth, and today, SpotHero is one of the largest digital parking platforms in North America, servicing about 300 cities.This episode was researched and produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Neva Grant. Our engineers were Kwesi Lee and Patrick Murray.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":4503327,"is_playable":true,"release_date":"2025-03-10","external_urls":{"spotify":"https://open.spotify.com/episode/3kb7DqE9TEyfMENB4mepRr"},"html_description":"

After racking up thousands of dollars in fines, Chicago roommates Mark Lawrence and Jeremy Smith figured there had to be an easier way to park. So in 2011, they launched SpotHero as a peer-to-peer service, where people who lived near Wrigley Field might rent out their driveway on a game night. But that strategy wasn’t scalable, so SpotHero soon partnered with garages to sell excess inventory. Over the years, the startup faced intense pressure from investors to expand quickly and copy whatever the competition was doing. But Mark insisted on slow, strategic growth, and today, SpotHero is one of the largest digital parking platforms in North America, servicing about 300 cities.

This episode was researched and produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by Neva Grant. Our engineers were Kwesi Lee and Patrick Murray.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6A0upuFzTqjjkNNf9UdKnR/clip_782000_842920.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"1uootuIfJNKX5tP4b3LRAo","uri":"spotify:episode:1uootuIfJNKX5tP4b3LRAo","href":"https://api.spotify.com/v1/episodes/1uootuIfJNKX5tP4b3LRAo","name":"Advice Line with Alberto Perlman of Zumba","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Zumba co-founder and CEO Alberto Perlman joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Alberto’s take on the value of partnerships for growing brands — and why entrepreneurs should say ‘yes’ more often.First we meet Stefanie in Michigan, who’s looking for the smartest route to raise capital for her non-slip workout shoes. Then Jack in New Hampshire, who wants to broaden the appeal of his protein powders for sensitive stomachs. And Peter in Colorado, who needs help evaluating which opportunities to chase for his plant-based ski wax.Thank you to the founders of Barreletics, Drink Wholesome, and mountainFLOW for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Zumba’s founding story as told by Alberto and his co-founder Beto on the show in 2017.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3391555,"is_playable":true,"release_date":"2025-03-06","external_urls":{"spotify":"https://open.spotify.com/episode/1uootuIfJNKX5tP4b3LRAo"},"html_description":"

Zumba co-founder and CEO Alberto Perlman joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Alberto’s take on the value of partnerships for growing brands — and why entrepreneurs should say ‘yes’ more often.

First we meet Stefanie in Michigan, who’s looking for the smartest route to raise capital for her non-slip workout shoes. Then Jack in New Hampshire, who wants to broaden the appeal of his protein powders for sensitive stomachs. And Peter in Colorado, who needs help evaluating which opportunities to chase for his plant-based ski wax.

Thank you to the founders of Barreletics, Drink Wholesome, and mountainFLOW for being a part of our show.

And be sure to listen to Zumba’s founding story as told by Alberto and his co-founder Beto on the show in 2017.

This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/7yzzRDPIRyv95NC5qVdT9Q/clip_418000_477640.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"5ZyxmEv22i9VKTxfgyYxB7","uri":"spotify:episode:5ZyxmEv22i9VKTxfgyYxB7","href":"https://api.spotify.com/v1/episodes/5ZyxmEv22i9VKTxfgyYxB7","name":"PayPal: Max Levchin (June 2022)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as The PayPal Mafia—and Max Levchin was one of the leaders. A computer genius from Soviet Ukraine, Max joined Peter Thiel, Elon Musk, Reid Hoffman and others as they grew PayPal into a massively successful online payment service. Along the way, they encountered almost every start-up challenge imaginable, including the emotional ouster of Elon Musk as CEO. After PayPal was acquired by eBay in 2002, Max couldn't sit still, so he launched a startup lab that eventually led to another successful fintech company: Affirm.This episode was produced by Alex Cheng with music by Ramtin Arablouei. Edited by Neva Grant, with research from Claire Murashima.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":5441697,"is_playable":true,"release_date":"2025-03-03","external_urls":{"spotify":"https://open.spotify.com/episode/5ZyxmEv22i9VKTxfgyYxB7"},"html_description":"

During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as The PayPal Mafia—and Max Levchin was one of the leaders. A computer genius from Soviet Ukraine, Max joined Peter Thiel, Elon Musk, Reid Hoffman and others as they grew PayPal into a massively successful online payment service. Along the way, they encountered almost every start-up challenge imaginable, including the emotional ouster of Elon Musk as CEO. After PayPal was acquired by eBay in 2002, Max couldn't sit still, so he launched a startup lab that eventually led to another successful fintech company: Affirm.

This episode was produced by Alex Cheng with music by Ramtin Arablouei. Edited by Neva Grant, with research from Claire Murashima.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6vxamzQH32GhSPNweLtm23/clip_1735000_1795960.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6HCAhsYGzamWRAdqB8FTt6","uri":"spotify:episode:6HCAhsYGzamWRAdqB8FTt6","href":"https://api.spotify.com/v1/episodes/6HCAhsYGzamWRAdqB8FTt6","name":"Advice Line with Lyndon Cormack of Herschel Supply Co.","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers.Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursing shift—and now wants to expand to the lower 48.Thank you to the founders of Memory Lane Jane, Floordrobe, and SWOOP for being a part of our show. If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Herschel Supply Co.’s founding story as told by Lyndon and his brother Jamie on the show in 2023.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3198328,"is_playable":true,"release_date":"2025-02-27","external_urls":{"spotify":"https://open.spotify.com/episode/6HCAhsYGzamWRAdqB8FTt6"},"html_description":"

Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveraging brand stories to reach new customers.

Today we meet Lauren in Michigan, a former journalist now capturing family histories in bespoke commemorative books. Then Jon in London, whose creation might be a solution for the pile of clothes on your chair. And Virginia in Alaska, who designed a bra that stays comfortable through a 12-hour nursing shift—and now wants to expand to the lower 48.

Thank you to the founders of Memory Lane Jane, Floordrobe, and SWOOP for being a part of our show.

And be sure to listen to Herschel Supply Co.’s founding story as told by Lyndon and his brother Jamie on the show in 2023.

This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5QoSUxndBW3UT9hy5eTbu2/clip_268000_330280.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"5Wf08BfzKtcQbQ4qrRUrPc","uri":"spotify:episode:5Wf08BfzKtcQbQ4qrRUrPc","href":"https://api.spotify.com/v1/episodes/5Wf08BfzKtcQbQ4qrRUrPc","name":"Listen Now: Reclaiming with Monica Lewinsky","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Monica Lewinsky has been a major reference in pop culture since she was 24 years old when a scandal made her a household name overnight. Since then, she’s fought to redefine her reputation - and now, she's ready to encourage others to take back their power, too.On her new podcast \"Reclaiming with Monica Lewinsky,\" Monica leads honest and wide-ranging conversations about what it means to write your own narrative. Each week, guests share how they've rediscovered purpose, rebuilt relationships, and redefined success after their most vulnerable moments.This is just a preview of Reclaiming with Monica Lewinsky. You can listen to the full episode wherever you get your podcasts, or here: Wondery.fm/ReclaimingWithMonicaLewinsky See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":440032,"is_playable":true,"release_date":"2025-02-24","external_urls":{"spotify":"https://open.spotify.com/episode/5Wf08BfzKtcQbQ4qrRUrPc"},"html_description":"

Monica Lewinsky has been a major reference in pop culture since she was 24 years old when a scandal made her a household name overnight. Since then, she’s fought to redefine her reputation - and now, she's ready to encourage others to take back their power, too.

On her new podcast "Reclaiming with Monica Lewinsky," Monica leads honest and wide-ranging conversations about what it means to write your own narrative. Each week, guests share how they've rediscovered purpose, rebuilt relationships, and redefined success after their most vulnerable moments.

This is just a preview of Reclaiming with Monica Lewinsky. You can listen to the full episode wherever you get your podcasts, or here: Wondery.fm/ReclaimingWithMonicaLewinsky

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/7jqWvpCp19NhN7oFA6wI84/clip_140000_218160.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"58oUNcsYvOLaA5tRvs6GQF","uri":"spotify:episode:58oUNcsYvOLaA5tRvs6GQF","href":"https://api.spotify.com/v1/episodes/58oUNcsYvOLaA5tRvs6GQF","name":"Lenny & Larry’s Protein Snacks: Barry Turner","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"When Barry Turner co-founded Lenny & Larry’s, the idea of selling a protein-packed breakfast muffin was practically unheard of: it was the early 1990’s, and protein-fortified food was not yet a thing. But when Barry was sidelined from a promising gig as an American Gladiator, he and his bodybuilding buddy Benny Graham decided to infuse baked goods with protein powder and sell them around L.A. Soon they were selling brownies, cookies, and cinnamon rolls, but mostly anonymously, as a white label business. Barry eventually sold the company, but returned years later to build the brand he’d always wanted, and to focus on one product, The Complete Cookie. Today a majority of Lenny and Larry’s belongs to Lion Capital, and the high-protein cookies—and other treats—can be found in over 30 countries worldwide.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":4345182,"is_playable":true,"release_date":"2025-02-24","external_urls":{"spotify":"https://open.spotify.com/episode/58oUNcsYvOLaA5tRvs6GQF"},"html_description":"

When Barry Turner co-founded Lenny & Larry’s, the idea of selling a protein-packed breakfast muffin was practically unheard of: it was the early 1990’s, and protein-fortified food was not yet a thing. But when Barry was sidelined from a promising gig as an American Gladiator, he and his bodybuilding buddy Benny Graham decided to infuse baked goods with protein powder and sell them around L.A. Soon they were selling brownies, cookies, and cinnamon rolls, but mostly anonymously, as a white label business. Barry eventually sold the company, but returned years later to build the brand he’d always wanted, and to focus on one product, The Complete Cookie. Today a majority of Lenny and Larry’s belongs to Lion Capital, and the high-protein cookies—and other treats—can be found in over 30 countries worldwide.

This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher.

You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/7KEBpBRkD2s1qn2ZUnuDsF/clip_1368000_1428040.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6xEjIpngfJ1IatjlK7w8Wp","uri":"spotify:episode:6xEjIpngfJ1IatjlK7w8Wp","href":"https://api.spotify.com/v1/episodes/6xEjIpngfJ1IatjlK7w8Wp","name":"Advice Line with Ariel Kaye of Parachute Home (August 2024)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3541472,"is_playable":true,"release_date":"2025-02-20","external_urls":{"spotify":"https://open.spotify.com/episode/6xEjIpngfJ1IatjlK7w8Wp"},"html_description":"

Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps.

Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.

And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.

This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5lMvc46WKthxchPIJILciG/clip_632000_691800.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6CDgwdpceXCZOIZ9HWgFXJ","uri":"spotify:episode:6CDgwdpceXCZOIZ9HWgFXJ","href":"https://api.spotify.com/v1/episodes/6CDgwdpceXCZOIZ9HWgFXJ","name":"Mrs. Meyer's Clean Day: Monica Nassif","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":5340969,"is_playable":true,"release_date":"2025-02-17","external_urls":{"spotify":"https://open.spotify.com/episode/6CDgwdpceXCZOIZ9HWgFXJ"},"html_description":"

Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was too pricey for the mass market. Worried that another company might muscle into her lane, Monica decided to knock herself off: she launched Mrs. Meyer’s with an elegant design and exotic fragrances– but at a price point that allowed her to target Target. Monica’s mom Thelma became a beloved mascot for the brand, which–after spreading to sinks across America — was eventually acquired by S.C. Johnson.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. Edited by Neva Grant, with research from Carla Esteves. Our engineers were Patrick Murray and Jimmy Keeley.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/3wKVvF3kwf5LsyBt78SoXD/clip_1575000_1636320.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"4DPRRkqz8R3DlwAwILT2D7","uri":"spotify:episode:4DPRRkqz8R3DlwAwILT2D7","href":"https://api.spotify.com/v1/episodes/4DPRRkqz8R3DlwAwILT2D7","name":"Advice Line with Travis Boersma of Dutch Bros","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Dutch Bros co-founder and former CEO Travis Boersma joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Travis reflects on the baby steps that scaled his initial espresso cart into a 900+ location national business.First we meet Sean in Atlanta, who’s trying to reach new customers for his Korean fried chicken as delivery apps cut into margins. Then Trenton in Central Pennsylvania, who’s considering whether to grow his coffee roastery through DTC or wholesale. And Yasmin in Austin, who wants to bring her social tonics to the mainstream as an alternative to alcohol.Thank you to the founders of Mukja Korean Fried Chicken, Pine Ridge Coffee, and Altar Native Bar for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Dutch Bros’ founding story as told by Travis on the show in 2023.This episode was produced by Sam Paulson with music by Ramtin Arablouei and Sam Paulson. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3175680,"is_playable":true,"release_date":"2025-02-13","external_urls":{"spotify":"https://open.spotify.com/episode/4DPRRkqz8R3DlwAwILT2D7"},"html_description":"

Dutch Bros co-founder and former CEO Travis Boersma joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Travis reflects on the baby steps that scaled his initial espresso cart into a 900+ location national business.

First we meet Sean in Atlanta, who’s trying to reach new customers for his Korean fried chicken as delivery apps cut into margins. Then Trenton in Central Pennsylvania, who’s considering whether to grow his coffee roastery through DTC or wholesale. And Yasmin in Austin, who wants to bring her social tonics to the mainstream as an alternative to alcohol.

Thank you to the founders of Mukja Korean Fried Chicken, Pine Ridge Coffee, and Altar Native Bar for being a part of our show.

And be sure to listen to Dutch Bros’ founding story as told by Travis on the show in 2023.

This episode was produced by Sam Paulson with music by Ramtin Arablouei and Sam Paulson. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/03KG2k1agxfajQZmLqV9dc/clip_676000_737960.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"3cS0smxvWdwgHiWI9pzQeZ","uri":"spotify:episode:3cS0smxvWdwgHiWI9pzQeZ","href":"https://api.spotify.com/v1/episodes/3cS0smxvWdwgHiWI9pzQeZ","name":"Beyond Yoga: Michelle Wahler","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"When Michelle Wahler and Jodi Guber Brufsky set out to launch a yoga wear brand in 2005, they had no idea that it would eventually be acquired—for hundreds of millions of dollars—by one of the most iconic apparel brands in the world. But it took years for Beyond Yoga to get to that point. It grew slowly by partnering with yoga studios and mom-and-pop boutiques, and apart from some initial seed money, it never took on any outside investment. With an obsessive focus on soft fabrics, inclusive sizing and U.S.-based manufacturing, Beyond Yoga eventually began competing with more established brands like Lululemon and Athleta. And in 2021, the brand was acquired by Levi’s for $400 million. This episode was produced by Chris Maccini with music by Ramtin Arablouei. Edited by Neva Grant, with research from Kathryn Sypher. Our engineers were James Willetts, Patrick Murray and Robert Rodriguez. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3879967,"is_playable":true,"release_date":"2025-02-10","external_urls":{"spotify":"https://open.spotify.com/episode/3cS0smxvWdwgHiWI9pzQeZ"},"html_description":"

When Michelle Wahler and Jodi Guber Brufsky set out to launch a yoga wear brand in 2005, they had no idea that it would eventually be acquired—for hundreds of millions of dollars—by one of the most iconic apparel brands in the world.

But it took years for Beyond Yoga to get to that point. It grew slowly by partnering with yoga studios and mom-and-pop boutiques, and apart from some initial seed money, it never took on any outside investment. With an obsessive focus on soft fabrics, inclusive sizing and U.S.-based manufacturing, Beyond Yoga eventually began competing with more established brands like Lululemon and Athleta. And in 2021, the brand was acquired by Levi’s for $400 million.

This episode was produced by Chris Maccini with music by Ramtin Arablouei. Edited by Neva Grant, with research from Kathryn Sypher. Our engineers were James Willetts, Patrick Murray and Robert Rodriguez.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/2NKXZUDJf51g184cLxXoI8/clip_883000_943320.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6uRY9aMXSqScmfkKhkISvv","uri":"spotify:episode:6uRY9aMXSqScmfkKhkISvv","href":"https://api.spotify.com/v1/episodes/6uRY9aMXSqScmfkKhkISvv","name":"Advice Line with Vicky Tsai of Tatcha (September 2024)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her decision to briefly step back into, and then out of again, the CEO role.First we meet Jessica in Newport Beach, who’s wondering how to increase brand awareness for her handcrafted fine jewelry. Then Brittany in New York City, who’s looking to prioritize sales channels for her growing fem care brand. And Devon in Cleveland, who wants to generate buzz around the launch of her creative cake company. Thank you to the founders of Petit Anjou, Beia Beauty, and Mugsy Bakes for being a part of our show. Since this episode first aired, Mugsy Bakes' officially debuted their website and will be launching into their first regional chain in April 2025. Plus, a Petit Anjou necklace appeared in multiple episodes of Netflix's \"No Good Deed.\"If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Tatcha’s founding story as told by Vicky on the show in 2020. This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo. You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3421805,"is_playable":true,"release_date":"2025-02-06","external_urls":{"spotify":"https://open.spotify.com/episode/6uRY9aMXSqScmfkKhkISvv"},"html_description":"

Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky explains her decision to briefly step back into, and then out of again, the CEO role.

First we meet Jessica in Newport Beach, who’s wondering how to increase brand awareness for her handcrafted fine jewelry. Then Brittany in New York City, who’s looking to prioritize sales channels for her growing fem care brand. And Devon in Cleveland, who wants to generate buzz around the launch of her creative cake company.

Thank you to the founders of Petit Anjou, Beia Beauty, and Mugsy Bakes for being a part of our show.

Since this episode first aired, Mugsy Bakes' officially debuted their website and will be launching into their first regional chain in April 2025. Plus, a Petit Anjou necklace appeared in multiple episodes of Netflix's "No Good Deed."

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered.

Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Tatcha’s founding story as told by Vicky on the show in 2020.

This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/1VLoQW9OXSCh7DTUFgGKDk/clip_868000_928000.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"0UtMnRAT15T97jNcLvU6Ng","uri":"spotify:episode:0UtMnRAT15T97jNcLvU6Ng","href":"https://api.spotify.com/v1/episodes/0UtMnRAT15T97jNcLvU6Ng","name":"Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Sam and Mariah Calagione started dating in high school, and have been on a wild ride ever since. Their biggest, craziest adventure? Founding Dogfish Head Brewery and forever changing the landscape of American craft beer. From the moment Sam started home-brewing in his NYC apartment, he infused his beer with unusual ingredients like cherries, maple syrup, roasted chicory, and licorice. When he and Mariah officially launched Dogfish Head in 1995, it was the smallest brewery in America’s smallest state. 24 years (and countless pints) later, it was acquired by the Boston Beer Company for $300 million. Along the way, Sam and Mariah had one random experience after another: writing a bill to legalize their own brew-pub, winning best recipe at the Delaware Punkin Chunkin, and inviting Ricki Lake to their first tasting at Sam's apartment (spoiler alert: she showed up).This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Katherine Sypher. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":5242174,"is_playable":true,"release_date":"2025-02-03","external_urls":{"spotify":"https://open.spotify.com/episode/0UtMnRAT15T97jNcLvU6Ng"},"html_description":"

Sam and Mariah Calagione started dating in high school, and have been on a wild ride ever since. Their biggest, craziest adventure? Founding Dogfish Head Brewery and forever changing the landscape of American craft beer. From the moment Sam started home-brewing in his NYC apartment, he infused his beer with unusual ingredients like cherries, maple syrup, roasted chicory, and licorice. When he and Mariah officially launched Dogfish Head in 1995, it was the smallest brewery in America’s smallest state. 24 years (and countless pints) later, it was acquired by the Boston Beer Company for $300 million. Along the way, Sam and Mariah had one random experience after another: writing a bill to legalize their own brew-pub, winning best recipe at the Delaware Punkin Chunkin, and inviting Ricki Lake to their first tasting at Sam's apartment (spoiler alert: she showed up).

This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Katherine Sypher.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6twGqgh3tsRcyk6tHTBz7a/clip_1031000_1093640.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"4VCKELrnpwVdj4Fhf9IsrK","uri":"spotify:episode:4VCKELrnpwVdj4Fhf9IsrK","href":"https://api.spotify.com/v1/episodes/4VCKELrnpwVdj4Fhf9IsrK","name":"Advice Line with Joe Gebbia of Airbnb","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Airbnb co-founder Joe Gebbia joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Joe shares an update on his latest entrepreneurial adventure: Samara.Today we meet Marina in Texas, who’s wondering if her language-teaching singing books need to be on Amazon. Then Ray in California, who’s seeking fundraising guidance for his self-distributed Mexican-style beer brand. And Jael in South Dakota, who’s navigating her women’s collegiate sports apparel brand to the next $10 million dollars in revenue. Thank you to the founders of Lufi & Friends, Norwalk Brewhouse and Gameday Social for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Airbnb’s founding story as told by Joe on the show in 2016. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3528986,"is_playable":true,"release_date":"2025-01-30","external_urls":{"spotify":"https://open.spotify.com/episode/4VCKELrnpwVdj4Fhf9IsrK"},"html_description":"

Airbnb co-founder Joe Gebbia joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Joe shares an update on his latest entrepreneurial adventure: Samara.

Today we meet Marina in Texas, who’s wondering if her language-teaching singing books need to be on Amazon. Then Ray in California, who’s seeking fundraising guidance for his self-distributed Mexican-style beer brand. And Jael in South Dakota, who’s navigating her women’s collegiate sports apparel brand to the next $10 million dollars in revenue.

Thank you to the founders of Lufi & Friends, Norwalk Brewhouse and Gameday Social for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Airbnb’s founding story as told by Joe on the show in 2016.

This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

And sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5JOKgD9wcrymUwln3903MG/clip_433000_495920.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"2cRxXSWIFOK3fteKxeiPAO","uri":"spotify:episode:2cRxXSWIFOK3fteKxeiPAO","href":"https://api.spotify.com/v1/episodes/2cRxXSWIFOK3fteKxeiPAO","name":"Fanatics: Michael Rubin","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"If you’ve ever bought sports merch or bet on a big-league game, you’ve likely spent money on Fanatics. It’s a massive one-stop-shop for sports, founded by a guy who could barely read growing up. What Michael Rubin did know was how to spin a deal: by 15, he was making thousands of dollars trading in closeout sporting goods, and by his early 20’s, he was CEO of a public company. Since 2011, when he acquired Fanatics, Michael has focused his relentless energy into building his $25 billion sports branding business. Michael says he’ll run the company until he dies, but first has to figure out how to sleep. This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. It was edited by Neva Grant with research by Chris Maccini. Our engineers were Robert Rodriguez and Gilly Moon. You can follow HIBT on X and Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3825293,"is_playable":true,"release_date":"2025-01-27","external_urls":{"spotify":"https://open.spotify.com/episode/2cRxXSWIFOK3fteKxeiPAO"},"html_description":"

If you’ve ever bought sports merch or bet on a big-league game, you’ve likely spent money on Fanatics. It’s a massive one-stop-shop for sports, founded by a guy who could barely read growing up. What Michael Rubin did know was how to spin a deal: by 15, he was making thousands of dollars trading in closeout sporting goods, and by his early 20’s, he was CEO of a public company. Since 2011, when he acquired Fanatics, Michael has focused his relentless energy into building his $25 billion sports branding business. Michael says he’ll run the company until he dies, but first has to figure out how to sleep.

This episode was produced by Devan Schwartz with music composed by Ramtin Arablouei. It was edited by Neva Grant with research by Chris Maccini. Our engineers were Robert Rodriguez and Gilly Moon.

You can follow HIBT on X and Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/3qSKZRHxKlRB7m9ryUZFlt/clip_575000_640000.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"1C3R6Jzqo5xKCODGfOLJOo","uri":"spotify:episode:1C3R6Jzqo5xKCODGfOLJOo","href":"https://api.spotify.com/v1/episodes/1C3R6Jzqo5xKCODGfOLJOo","name":"Advice Line with Katlin Smith of Simple Mills","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Simple Mills founder Katlin Smith joins Guy on the Advice Line to answer questions from three founders about knowing how, when, and where to go “all-in.”First, we meet Scott in Minnesota, who’s looking to revive his beer grain pretzel concept in a more manufacturer-friendly way. Then Tim from Kentucky, who wants to grow his hot sauce side hustle into a full-time, family-providing business. And then Marissa in New York, whose silicon pet products may be useful for more than just your pups.Thank you to the founders of Upcycle Foods Co., Grumpy Dad Sauce Company, and Sweet Paws for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Katlin tell the story of how Simple Mills was founded during her first visit to the show back in 2021.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3442886,"is_playable":true,"release_date":"2025-01-23","external_urls":{"spotify":"https://open.spotify.com/episode/1C3R6Jzqo5xKCODGfOLJOo"},"html_description":"

Simple Mills founder Katlin Smith joins Guy on the Advice Line to answer questions from three founders about knowing how, when, and where to go “all-in.”

First, we meet Scott in Minnesota, who’s looking to revive his beer grain pretzel concept in a more manufacturer-friendly way. Then Tim from Kentucky, who wants to grow his hot sauce side hustle into a full-time, family-providing business. And then Marissa in New York, whose silicon pet products may be useful for more than just your pups.

Thank you to the founders of Upcycle Foods Co., Grumpy Dad Sauce Company, and Sweet Paws for being a part of our show.

And be sure to listen to Katlin tell the story of how Simple Mills was founded during her first visit to the show back in 2021.

This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/46Z7RuiJSsx1tMIloMIoQc/clip_696000_760000.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"3dl7awQEvSAXrx3tzYUlhT","uri":"spotify:episode:3dl7awQEvSAXrx3tzYUlhT","href":"https://api.spotify.com/v1/episodes/3dl7awQEvSAXrx3tzYUlhT","name":"Resy and Eater: Ben Leventhal","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"When Ben Leventhal first started blogging about New York City’s restaurant scene in the early 2000s, he was doing it as a hobby. But as the website Eater gained weight and spread to other cities, it became a snarkily influential voice in the dining world. Recognizing that many restaurants struggle to survive, Ben then co-founded Resy, a booking app that squeezed more value into seats by charging diners higher rates for a hot table. When this business model flopped, Resy made a rapid pivot that eventually paid off, with an acquisition by American Express for $200 million in 2019.This episode was researched and produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our engineers were Robert Rodriguez and James Willetts.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3778768,"is_playable":true,"release_date":"2025-01-20","external_urls":{"spotify":"https://open.spotify.com/episode/3dl7awQEvSAXrx3tzYUlhT"},"html_description":"

When Ben Leventhal first started blogging about New York City’s restaurant scene in the early 2000s, he was doing it as a hobby. But as the website Eater gained weight and spread to other cities, it became a snarkily influential voice in the dining world. Recognizing that many restaurants struggle to survive, Ben then co-founded Resy, a booking app that squeezed more value into seats by charging diners higher rates for a hot table. When this business model flopped, Resy made a rapid pivot that eventually paid off, with an acquisition by American Express for $200 million in 2019.

This episode was researched and produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our engineers were Robert Rodriguez and James Willetts.

You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/3xYacXzXrfQLklPJc4xXlQ/clip_2239000_2301400.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"0ashHV9fbtsECES0zwE50E","uri":"spotify:episode:0ashHV9fbtsECES0zwE50E","href":"https://api.spotify.com/v1/episodes/0ashHV9fbtsECES0zwE50E","name":"Advice Line with Jack Conte of Patreon","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and building community.First we meet Zac from Indiana, who’s looking to grow his coffee company with a subscription offering for newlyweds. Then Rowena from New York, who wants to expand her international cooking kits for kids to all ages. And Melissa from Florida, who’s hoping to break into schools with her handwriting program for preschoolers.Thank you to the founders of Honey Moon Coffee Co., Eat2Explore, and Adventures in Handwriting for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Patreon’s founding story as told by Jack and his co-founder Sam Yam on the show in 2021.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3571330,"is_playable":true,"release_date":"2025-01-16","external_urls":{"spotify":"https://open.spotify.com/episode/0ashHV9fbtsECES0zwE50E"},"html_description":"

Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and building community.

First we meet Zac from Indiana, who’s looking to grow his coffee company with a subscription offering for newlyweds. Then Rowena from New York, who wants to expand her international cooking kits for kids to all ages. And Melissa from Florida, who’s hoping to break into schools with her handwriting program for preschoolers.

Thank you to the founders of Honey Moon Coffee Co., Eat2Explore, and Adventures in Handwriting for being a part of our show.

And be sure to listen to Patreon’s founding story as told by Jack and his co-founder Sam Yam on the show in 2021.

This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5AmazuDjFWF2DFnxBmT9ob/clip_296000_355640.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"5DKT3XZi31T7KJd3Kp4si5","uri":"spotify:episode:5DKT3XZi31T7KJd3Kp4si5","href":"https://api.spotify.com/v1/episodes/5DKT3XZi31T7KJd3Kp4si5","name":"Bombas: David Heath and Randy Goldberg (2022)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they hatched a plan to launch a business together. Randy and David didn’t initially intend to get into the sock business, but in 2011, David read that socks are the most requested clothing item at homeless shelters. That led them to start a company they called Bombas based on a promise: for each pair of socks a customer bought, another would be donated to the homeless. Within about ten years, their one-for-one start-up turned into a quarter of a billion dollar business that has expanded into sweatshirts, underwear, and t-shirts.This episode was produced by Kerry Thompson with music composed by Ramtin Arablouei. It was edited by Andrea Bruce. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":5309910,"is_playable":true,"release_date":"2025-01-13","external_urls":{"spotify":"https://open.spotify.com/episode/5DKT3XZi31T7KJd3Kp4si5"},"html_description":"

David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they hatched a plan to launch a business together. Randy and David didn’t initially intend to get into the sock business, but in 2011, David read that socks are the most requested clothing item at homeless shelters. That led them to start a company they called Bombas based on a promise: for each pair of socks a customer bought, another would be donated to the homeless. Within about ten years, their one-for-one start-up turned into a quarter of a billion dollar business that has expanded into sweatshirts, underwear, and t-shirts.

This episode was produced by Kerry Thompson with music composed by Ramtin Arablouei. It was edited by Andrea Bruce.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/0fx7YwRWEbFw9QF22wOt6t/clip_651698_711698.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"4YfsZbfy3U1A63yI96jSba","uri":"spotify:episode:4YfsZbfy3U1A63yI96jSba","href":"https://api.spotify.com/v1/episodes/4YfsZbfy3U1A63yI96jSba","name":"Advice Line with Lara Merriken of LÄRABAR (October 2024)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.First we meet Alison in Denver, who’s hoping to maintain her body care brand’s edge and authenticity as it expands to new retailers. Then Mariano in Miami, who’s wondering how to market his caffeinated gum to corporate buyers. And Lauretta on Long Island, a one-woman-show who’s looking to fundraise for her ginger tea brand.Thank you to the founders of Joy Breeders, Maax Brands, and Lauretta’s British Ginger T for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to LÄRABAR’s founding story as told by Lara on the show in 2018.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3478883,"is_playable":true,"release_date":"2025-01-09","external_urls":{"spotify":"https://open.spotify.com/episode/4YfsZbfy3U1A63yI96jSba"},"html_description":"

LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.

First we meet Alison in Denver, who’s hoping to maintain her body care brand’s edge and authenticity as it expands to new retailers. Then Mariano in Miami, who’s wondering how to market his caffeinated gum to corporate buyers. And Lauretta on Long Island, a one-woman-show who’s looking to fundraise for her ginger tea brand.

Thank you to the founders of Joy Breeders, Maax Brands, and Lauretta’s British Ginger T for being a part of our show.

And be sure to listen to LÄRABAR’s founding story as told by Lara on the show in 2018.

This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5S1Lpeq0hDMTTEjloc0Mvn/clip_667000_734280.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"3HHrausBFJnAuBlLAA1WL6","uri":"spotify:episode:3HHrausBFJnAuBlLAA1WL6","href":"https://api.spotify.com/v1/episodes/3HHrausBFJnAuBlLAA1WL6","name":"Raising Cane's: Todd Graves (2022)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"By his early 20s, Todd Graves knew exactly what he wanted to do—open a restaurant near Louisiana State University that would make four things better than anyone else: chicken fingers, crinkle-cut fries, Texas toast, and coleslaw. After he and his partner Craig Silvey got rejected from every bank in Baton Rouge, Todd set out to fund his dream by working two treacherous jobs; first at an oil refinery and then on an Alaskan fishing boat. With roughly $150,000, he remodeled an old bike shop and opened his first restaurant in 1996. As word spread, Todd began building more restaurants, fueling the expansion on a rickety system of loans, and dreaming of making Cane’s as ubiquitous as McDonald's. Over the years, he has retained ownership of the business and watched it grow to over 600 stores, with 3 billion dollars in sales projected this year.This episode was produced by Liz Metzger, with music by Ramtin Arablouei. Edited by Neva Grant, with research help from Claire Murashima. You can follow HIBT on You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":5420669,"is_playable":true,"release_date":"2025-01-06","external_urls":{"spotify":"https://open.spotify.com/episode/3HHrausBFJnAuBlLAA1WL6"},"html_description":"

By his early 20s, Todd Graves knew exactly what he wanted to do—open a restaurant near Louisiana State University that would make four things better than anyone else: chicken fingers, crinkle-cut fries, Texas toast, and coleslaw. After he and his partner Craig Silvey got rejected from every bank in Baton Rouge, Todd set out to fund his dream by working two treacherous jobs; first at an oil refinery and then on an Alaskan fishing boat. With roughly $150,000, he remodeled an old bike shop and opened his first restaurant in 1996. As word spread, Todd began building more restaurants, fueling the expansion on a rickety system of loans, and dreaming of making Cane’s as ubiquitous as McDonald's. Over the years, he has retained ownership of the business and watched it grow to over 600 stores, with 3 billion dollars in sales projected this year.

This episode was produced by Liz Metzger, with music by Ramtin Arablouei.

Edited by Neva Grant, with research help from Claire Murashima.

You can follow HIBT on You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6zLSef9cU0MIDkYUFkS5qQ/clip_240000_301800.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"4AZAXofMt57M2z2t4UVAgu","uri":"spotify:episode:4AZAXofMt57M2z2t4UVAgu","href":"https://api.spotify.com/v1/episodes/4AZAXofMt57M2z2t4UVAgu","name":"Advice Line with Brett Schulman of CAVA (July 2024)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7766e182b12fd85537d3b776","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7766e182b12fd85537d3b776","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7766e182b12fd85537d3b776","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing pains as they scale their companies. Today we meet Devin, who’s navigating imposter syndrome as his spiked root beer gets picked up by stores across Texas. Then Sophia, a Los Angeles mom exploring new sales channels for the accessories she designed to support children’s allergy needs. And Sean, who’s weighing whether outside investment is the best way to grow his Michigan-based coffee roastery into a national brand. If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to CAVA’s founding story as told by Brett and his co-founder Ted Xenohristos on the show in 2023. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts. You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.","duration_ms":3492675,"is_playable":true,"release_date":"2025-01-02","external_urls":{"spotify":"https://open.spotify.com/episode/4AZAXofMt57M2z2t4UVAgu"},"html_description":"

CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing pains as they scale their companies.

Today we meet Devin, who’s navigating imposter syndrome as his spiked root beer gets picked up by stores across Texas. Then Sophia, a Los Angeles mom exploring new sales channels for the accessories she designed to support children’s allergy needs. And Sean, who’s weighing whether outside investment is the best way to grow his Michigan-based coffee roastery into a national brand.

And be sure to listen to CAVA’s founding story as told by Brett and his co-founder Ted Xenohristos on the show in 2023.

This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.

You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/54A11j4iSKMPv64zd8iaqz/clip_304000_371640.mp3","is_externally_hosted":true,"release_date_precision":"day"}],"limit":50,"total":715,"offset":0,"previous":null},"explicit":false,"languages":["en"],"publisher":"Guy Raz | Wondery","copyrights":[],"media_type":"audio","description":"Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.","external_urls":{"spotify":"https://open.spotify.com/show/6E709HRH7XaiZrMfgtNCun"},"total_episodes":715,"html_description":"

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

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