{"show":{"id":"7Fj0XEuUQLUqoMZQdsLXqp","uri":"spotify:show:7Fj0XEuUQLUqoMZQdsLXqp","href":"https://api.spotify.com/v1/shows/7Fj0XEuUQLUqoMZQdsLXqp?market=AU&locale=*","name":"Acquired","type":"show","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8ac1c2aa46984f4d3e46f2f77e","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1fc1c2aa46984f4d3e46f2f77e","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dc1c2aa46984f4d3e46f2f77e","width":64,"height":64}],"episodes":{"href":"https://api.spotify.com/v1/shows/7Fj0XEuUQLUqoMZQdsLXqp/episodes?offset=0&limit=50&market=AU&locale=*","next":"https://api.spotify.com/v1/shows/7Fj0XEuUQLUqoMZQdsLXqp/episodes?offset=50&limit=50&market=AU&locale=*","items":[{"id":"1rhATlBcVbt299Vjy3WniR","uri":"spotify:episode:1rhATlBcVbt299Vjy3WniR","href":"https://api.spotify.com/v1/episodes/1rhATlBcVbt299Vjy3WniR","name":"Rolex","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a0c6a1e6f7b15b39ee1bb2c62","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f0c6a1e6f7b15b39ee1bb2c62","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d0c6a1e6f7b15b39ee1bb2c62","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Rolex is a series of paradoxes. They sell obsolete and objectively inferior mechanical devices for 10-1000x the price of their superior digital successors… and demand is stronger than ever in history! Their products are comparable to a Hermès Birkin bag in price, luxury status and waitlist times… yet they produce over 1m units / year (roughly 10x annual Birkin production). They make the most universally recognized and desired Swiss watches… yet their founder wasn’t Swiss and didn’t start the company in Switzerland! If Rolex were publicly traded, they’d almost certainly be among the top 50 market cap companies in the world… yet they’re 100% owned by a charitable foundation in Geneva that (among other things) literally just gives away money to local people in the city.Tune in for one of the most fascinating and admirable companies we’ve ever covered on Acquired. We had an absolute blast making the episode, and hope you enjoy it as much as we did!Sponsors:Many thanks to our fantastic Spring ‘25 Season partners:J.P. Morgan PaymentsServiceNowFundriseHuntressLinks:The Renaissance of the Swiss Watch Industry - Marc BridgeHODINKEE - Inside All Four Rolex Manufacturing Facilities“If you were…” campaignWorldly Partners’ Multi-Decade Rolex StudyEpisode sourcesCarve Outs:BlueyAcquired on Armchair ExpertEleven ReaderMore Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":18034750,"is_playable":true,"release_date":"2025-02-24","external_urls":{"spotify":"https://open.spotify.com/episode/1rhATlBcVbt299Vjy3WniR"},"html_description":"

Rolex is a series of paradoxes. They sell obsolete and objectively inferior mechanical devices for 10-1000x the price of their superior digital successors… and demand is stronger than ever in history! Their products are comparable to a Hermès Birkin bag in price, luxury status and waitlist times… yet they produce over 1m units / year (roughly 10x annual Birkin production). They make the most universally recognized and desired Swiss watches… yet their founder wasn’t Swiss and didn’t start the company in Switzerland! If Rolex were publicly traded, they’d almost certainly be among the top 50 market cap companies in the world… yet they’re 100% owned by a charitable foundation in Geneva that (among other things) literally just gives away money to local people in the city.

Tune in for one of the most fascinating and admirable companies we’ve ever covered on Acquired. We had an absolute blast making the episode, and hope you enjoy it as much as we did!

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Many thanks to our fantastic Spring ‘25 Season partners:

Links:

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More Acquired:

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","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6FpvmF0gUM6Dn9khu9mGbd/clip_702000_763100.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"0E0S5qyF4WRXoblMndaTp2","uri":"spotify:episode:0E0S5qyF4WRXoblMndaTp2","href":"https://api.spotify.com/v1/episodes/0E0S5qyF4WRXoblMndaTp2","name":"TSMC Founder Morris Chang","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8ab9d89724183188267cd81d35","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1fb9d89724183188267cd81d35","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68db9d89724183188267cd81d35","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"We flew to Taiwan to interview TSMC Founder Morris Chang in a rare English interview. In fact, the last long-form video interview we could find was 17 years ago at the Computer History Museum… conducted by the one-and-only Jensen Huang! This episode came about after asking ourselves a version of the Jeff Bezos “regret minimization” question: what conversations would we most regret not having if the chance passed Acquired by? Dr. Chang was number one on our list, and thanks to a little help from Jensen himself, we’re so happy to make it happen.Dr. Chang shares the stories of a few crucial moments from TSMC’s history which have only been written about in his (currently Chinese-only) memoirs, including how TSMC won Apple’s iPhone and Mac chip business and a 2009 discrepancy with NVIDIA that almost jeopardized their relationship, and the lessons he took from them. We can’t think of a better way to kick off 2025. Please enjoy!Sponsors:Many thanks to our fantastic Spring ‘25 Season partners:J.P. Morgan PaymentsServiceNowFundriseLinks:Worldly Partners’ Multi-Decade TSMC StudyKarina Bao’s writingCarve Outs:AAADefunctlandEverything Everywhere all at OnceAsianometryMore Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!‍Notes: This episode contains a paid endorsement for Fundrise. All investments can lead to loss. Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":10495338,"is_playable":true,"release_date":"2025-01-27","external_urls":{"spotify":"https://open.spotify.com/episode/0E0S5qyF4WRXoblMndaTp2"},"html_description":"

We flew to Taiwan to interview TSMC Founder Morris Chang in a rare English interview. In fact, the last long-form video interview we could find was 17 years ago at the Computer History Museum… conducted by the one-and-only Jensen Huang! This episode came about after asking ourselves a version of the Jeff Bezos “regret minimization” question: what conversations would we most regret not having if the chance passed Acquired by? Dr. Chang was number one on our list, and thanks to a little help from Jensen himself, we’re so happy to make it happen.

Dr. Chang shares the stories of a few crucial moments from TSMC’s history which have only been written about in his (currently Chinese-only) memoirs, including how TSMC won Apple’s iPhone and Mac chip business and a 2009 discrepancy with NVIDIA that almost jeopardized their relationship, and the lessons he took from them. We can’t think of a better way to kick off 2025. Please enjoy!

Sponsors:

Many thanks to our fantastic Spring ‘25 Season partners:

Links:

Carve Outs:

More Acquired:

Get email updates with hints on next episode and follow-ups from recent episodes
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Check out the latest swag in the ACQ Merch Store!

‍Notes:

This episode contains a paid endorsement for Fundrise. All investments can lead to loss.

Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/3exWVzIdof4TvKMvTbv4KE/clip_217000_283680.mp3","is_externally_hosted":false,"release_date_precision":"day"},{"id":"4TrUybA4M5Klh2E9ORqYFJ","uri":"spotify:episode:4TrUybA4M5Klh2E9ORqYFJ","href":"https://api.spotify.com/v1/episodes/4TrUybA4M5Klh2E9ORqYFJ","name":"TSMC (Remastered)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8af6a577c19c9e6bc2e43a3b91","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1ff6a577c19c9e6bc2e43a3b91","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68df6a577c19c9e6bc2e43a3b91","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"We dive into the unbelievable and unlikely history behind the quietest technology giant of them all: the Taiwan Semiconductor Manufacturing Company. Founded in 1987 by the then-56 year old Morris Chang, already a legend in the semiconductor industry by virtue of his meteoric rise and fall at Texas Instruments, TSMC today manufactures nearly all the leading-edge chips for Nvidia, Apple, Broadcom, Qualcomm, AMD, and yes — even Intel. Tune in for an incredible story of innovation, perseverance and lasers. Lots and lots of lasers!Note: this is a remastered version of our original 2021 episode. We don’t often re-release old episodes, but in this case we have a very timely reason for doing so. Stay tuned! :)Sponsors:Many thanks to our fantastic partners:VantaJ.P. Morgan PaymentsStatsigLinks:Episode SourcesCarve Outs:Ted Lasso (Season 1)GreekWho is Michael Ovitz?More Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":8869560,"is_playable":true,"release_date":"2025-01-21","external_urls":{"spotify":"https://open.spotify.com/episode/4TrUybA4M5Klh2E9ORqYFJ"},"html_description":"

We dive into the unbelievable and unlikely history behind the quietest technology giant of them all: the Taiwan Semiconductor Manufacturing Company. Founded in 1987 by the then-56 year old Morris Chang, already a legend in the semiconductor industry by virtue of his meteoric rise and fall at Texas Instruments, TSMC today manufactures nearly all the leading-edge chips for Nvidia, Apple, Broadcom, Qualcomm, AMD, and yes — even Intel. Tune in for an incredible story of innovation, perseverance and lasers. Lots and lots of lasers!

Note: this is a remastered version of our original 2021 episode. We don’t often re-release old episodes, but in this case we have a very timely reason for doing so. Stay tuned! :)

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Many thanks to our fantastic partners:

Links:

Episode Sources

Carve Outs:

More Acquired:

Get email updates with hints on next episode and follow-ups from recent episodes
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Subscribe to ACQ2
Check out the latest swag in the ACQ Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6mOChLxxrZBQqASrUYuT1Y/clip_905000_976760.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"2puIbdddjwOK1p5wktxmVa","uri":"spotify:episode:2puIbdddjwOK1p5wktxmVa","href":"https://api.spotify.com/v1/episodes/2puIbdddjwOK1p5wktxmVa","name":"Mars Inc. (the chocolate story)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a08a5ab453bb5057fd11a90b0","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f08a5ab453bb5057fd11a90b0","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d08a5ab453bb5057fd11a90b0","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"M&M’s, Snickers, Milky Way, Double Mint, Ben’s Rice, Pedigree, Whiskas, VCA, Banfield… all the brands you know, owned by the company you know nothing about: Mars, Incorporated. And Mars itself is 100% owned and deeply intertwined with the Mars family, who are currently the second wealthiest (and perhaps first most secretive!) family in the United States. Tune in for one of the 20th century’s most incredible entrepreneurial stories across candy and pet care, and one that’s all the more incredible because it’s so little-known!Sponsors:Many thanks to our fantastic Fall ‘24 Season partners:J.P. Morgan PaymentsCrusoeStatsigLinks:Hershey’s M&M response: Hershey-etsOur past episodes on Berkshire Hathaway, LVMH, and Novo NordiskWorldly Partners Multi-Decade Mars StudyEpisode sourcesCarve Outs:Dandelion Chocolate and the Dandelion Advent CalendarTesla Model Y + repair serviceSiloHome AloneMore Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":13991711,"is_playable":true,"release_date":"2024-12-16","external_urls":{"spotify":"https://open.spotify.com/episode/2puIbdddjwOK1p5wktxmVa"},"html_description":"

M&M’s, Snickers, Milky Way, Double Mint, Ben’s Rice, Pedigree, Whiskas, VCA, Banfield… all the brands you know, owned by the company you know nothing about: Mars, Incorporated. And Mars itself is 100% owned and deeply intertwined with the Mars family, who are currently the second wealthiest (and perhaps first most secretive!) family in the United States. Tune in for one of the 20th century’s most incredible entrepreneurial stories across candy and pet care, and one that’s all the more incredible because it’s so little-known!

Sponsors:

Many thanks to our fantastic Fall ‘24 Season partners:

Links:

Hershey’s M&M response: Hershey-ets
Our past episodes on Berkshire Hathaway, LVMH, and Novo Nordisk
Worldly Partners Multi-Decade Mars Study
Episode sources

Carve Outs:

Dandelion Chocolate and the Dandelion Advent Calendar
Tesla Model Y + repair service
Silo
Home Alone

More Acquired:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Check out the latest swag in the ACQ Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/0gTlvJGENSaWbg8EK1ukS2/clip_303000_364200.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6AdowJpGm8uBINgHAdDTKB","uri":"spotify:episode:6AdowJpGm8uBINgHAdDTKB","href":"https://api.spotify.com/v1/episodes/6AdowJpGm8uBINgHAdDTKB","name":"IKEA","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8ab83d611a66411ccc7a2e6d82","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1fb83d611a66411ccc7a2e6d82","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68db83d611a66411ccc7a2e6d82","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"IKEA may be the most singular company we’ve ever studied on Acquired. They’re a globally scaled, $50B annual revenue company with no direct competitors — yet have only ~5% market share. They’re one of the largest retailers in the world — yet sell only their own products. They generate a few billion in free cash flow every year — yet have no shareholders. And oh yeah, they also sell hot dogs cheaper than Costco! (Sort of.)Tune in for an episode flat-packed with counterintuitive lessons about how this folksy mail order business from the Swedish countryside came into your living rooms (and bedrooms and dining rooms and kitchens and bathrooms and patios and garages and backyards) all over the globe!Sponsors:Many thanks to our fantastic Fall ‘24 Season partners:J.P. Morgan PaymentsStatsigCrusoeLinks:Please take our 2024 Acquired Survey if you have a minute. It'd mean the world to us!The Testament of a Furniture DealerOur past episodes on Costco, Walmart, Amazon, LVMH and HermèsWorldly Partners Multi-Decade IKEA StudyEpisode sourcesCarve Outs:DetroitersThe 11-inch iPad ProThe QB SchoolIce Cube at the World SeriesMore Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!© Copyright 2024 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":12147168,"is_playable":true,"release_date":"2024-11-18","external_urls":{"spotify":"https://open.spotify.com/episode/6AdowJpGm8uBINgHAdDTKB"},"html_description":"

IKEA may be the most singular company we’ve ever studied on Acquired. They’re a globally scaled, $50B annual revenue company with no direct competitors — yet have only ~5% market share. They’re one of the largest retailers in the world — yet sell only their own products. They generate a few billion in free cash flow every year — yet have no shareholders. And oh yeah, they also sell hot dogs cheaper than Costco! (Sort of.)

Tune in for an episode flat-packed with counterintuitive lessons about how this folksy mail order business from the Swedish countryside came into your living rooms (and bedrooms and dining rooms and kitchens and bathrooms and patios and garages and backyards) all over the globe!

Sponsors:

Many thanks to our fantastic Fall ‘24 Season partners:

Links:

Please take our 2024 Acquired Survey if you have a minute. It'd mean the world to us!
The Testament of a Furniture Dealer
Our past episodes on Costco, Walmart, Amazon, LVMH and Hermès
Worldly Partners Multi-Decade IKEA Study
Episode sources

Carve Outs:

More Acquired:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Check out the latest swag in the ACQ Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5yBZoxC3ezlnqevZFABC6B/clip_753000_820480.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6nJwfjrv8oxVzr50WmWHv8","uri":"spotify:episode:6nJwfjrv8oxVzr50WmWHv8","href":"https://api.spotify.com/v1/episodes/6nJwfjrv8oxVzr50WmWHv8","name":"Meta","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a88a8eb9fc9c77b436eaa64bf","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f88a8eb9fc9c77b436eaa64bf","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d88a8eb9fc9c77b436eaa64bf","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Meta is a company everyone knows (literally, everyone). But, somehow, it’s also a company that few people feel they actually understand. Their products are used by more humans than any other’s in history — almost half of the entire world’s population daily. But… what is Meta? Why do they do what they do? How do they do what they do? Ask ten people and you’ll likely get ten very different sets of answers.Today, we dive deeper than we’ve ever gone trying to find Acquired’s answers to those questions. And after months of research and 6+ hours of incredible stories about how they (and really “they” being Mark himself) bet it all and win time and time again in the face of overwhelming odds, we arrive at our answers. Facebook, Instagram, WhatsApp, Threads, AI, Oculus, Orion, it’s all here. Tune in for one of the greatest corporate stories of all time: Meta, a Mark Zuckerberg Production.Sponsors:Many thanks to our fantastic Fall ‘24 Season partners:J.P. Morgan PaymentsStatsigCrusoeHuntressLinks:Please take our 2024 Acquired Survey if you have a minute. It'd mean the world to us! https://acquired.fm/surveyOur past episodes on Instagram, WhatsApp, Oculus, Snapchat, the Snap IPO, TikTok, NVIDIA, Microsoft, and the Mark Zuckerberg InterviewWorldly Partners: Meta multi-decade studyEpisode sourcesCarve Outs:Ben Cohen’s piece on NotebookLMMr. McMahonThe Dwarkesh PodcastMore Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!© Copyright 2024 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":22960638,"is_playable":true,"release_date":"2024-10-28","external_urls":{"spotify":"https://open.spotify.com/episode/6nJwfjrv8oxVzr50WmWHv8"},"html_description":"

Meta is a company everyone knows (literally, everyone). But, somehow, it’s also a company that few people feel they actually understand. Their products are used by more humans than any other’s in history — almost half of the entire world’s population daily. But… what is Meta? Why do they do what they do? How do they do what they do? Ask ten people and you’ll likely get ten very different sets of answers.

Today, we dive deeper than we’ve ever gone trying to find Acquired’s answers to those questions. And after months of research and 6+ hours of incredible stories about how they (and really “they” being Mark himself) bet it all and win time and time again in the face of overwhelming odds, we arrive at our answers. Facebook, Instagram, WhatsApp, Threads, AI, Oculus, Orion, it’s all here. Tune in for one of the greatest corporate stories of all time: Meta, a Mark Zuckerberg Production.

Sponsors:

Many thanks to our fantastic Fall ‘24 Season partners:

Links:

Please take our 2024 Acquired Survey if you have a minute. It'd mean the world to us! https://acquired.fm/survey
Our past episodes on Instagram, WhatsApp, Oculus, Snapchat, the Snap IPO, TikTok, NVIDIA, Microsoft, and the Mark Zuckerberg Interview
Worldly Partners: Meta multi-decade study
Episode sources

Carve Outs:

More Acquired:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Check out the latest swag in the ACQ Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5WH2T8Q1cmXjHocFq8aCaS/clip_351000_418200.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"3AjzypdecehgDbMtCMKUxK","uri":"spotify:episode:3AjzypdecehgDbMtCMKUxK","href":"https://api.spotify.com/v1/episodes/3AjzypdecehgDbMtCMKUxK","name":"Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a5e1b3e930e0e94aaba162025","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f5e1b3e930e0e94aaba162025","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d5e1b3e930e0e94aaba162025","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Here it is: the complete video of the most unbelievable night of Acquired’s nine-year life… our sold out live show at the Chase Center in San Francisco. We joked during the months (months!) of preparation leading up to this event that it was like planning a wedding for 6,000 Acquired fans, and the guest list included Jamie Dimon, Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg… no pressure! But thanks to our amazing partnership with J.P. Morgan Payments, together we were able to make something incredible. Tune in and enjoy the celebration!Sponsors:Many thanks to our fantastic Fall ‘24 Season partners:J.P. Morgan PaymentsStatsigCrusoeLinks:Mike Taylor, the truly incomparable performer of Who Got the Truth?Mike Amiri (who designed Mark’s shirt)More Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!Photo Credit: Mark Zuckerberg by Jeff Sainlar / Meta© Copyright 2024 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":8763520,"is_playable":true,"release_date":"2024-09-30","external_urls":{"spotify":"https://open.spotify.com/episode/3AjzypdecehgDbMtCMKUxK"},"html_description":"

Here it is: the complete video of the most unbelievable night of Acquired’s nine-year life… our sold out live show at the Chase Center in San Francisco. We joked during the months (months!) of preparation leading up to this event that it was like planning a wedding for 6,000 Acquired fans, and the guest list included Jamie Dimon, Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg… no pressure! But thanks to our amazing partnership with J.P. Morgan Payments, together we were able to make something incredible. Tune in and enjoy the celebration!

Sponsors:

Many thanks to our fantastic Fall ‘24 Season partners:

Links:

Mike Taylor, the truly incomparable performer of Who Got the Truth?
Mike Amiri (who designed Mark’s shirt)

More Acquired:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Check out the latest swag in the ACQ Merch Store!

Photo Credit: Mark Zuckerberg by Jeff Sainlar / Meta

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/0ajBLbs9OOWUQQCf2qhY8D/clip_2103350_2161700.mp3","is_externally_hosted":false,"release_date_precision":"day"},{"id":"5CwiK7ZAw20YqTbyv8rl9M","uri":"spotify:episode:5CwiK7ZAw20YqTbyv8rl9M","href":"https://api.spotify.com/v1/episodes/5CwiK7ZAw20YqTbyv8rl9M","name":"The Mark Zuckerberg Interview","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8afcff9cd10fda97bacafc8960","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1ffcff9cd10fda97bacafc8960","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dfcff9cd10fda97bacafc8960","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Mark is the iconic founder CEO of our time. At Chase Center on September 10, 2024, he did an unprecedented thing: a live conversation in front of 6,000 people on Meta’s company strategy, sharing stories from early Facebook history, and his thoughts on the future of AI, VR, and AR. Mark was remarkably candid in our discussion, and gave us a window into his real and intense daily demeanor leading Meta. (And his other life endeavors!)We can't wait to release the complete video of the whole night, including our surprise conversations with Daniel Ek, Emily Chang, and cameo appearances from Jensen Huang and Mike Taylor (the incredible singer of “Who Got the Truth?”). That’s coming in a couple weeks, but for now: enjoy this conversation with Mark Zuckerberg.Sponsors:Many thanks to our fantastic Fall ‘24 Season partners:J.P. Morgan PaymentsStatsigCrusoeLinks:Mike Amiri (who designed Mark’s shirt!)More Acquired:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Check out the latest swag in the ACQ Merch Store!Photo Credit: Mark Zuckerberg by Jeff Sainlar / Meta© Copyright 2024 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":5224085,"is_playable":true,"release_date":"2024-09-18","external_urls":{"spotify":"https://open.spotify.com/episode/5CwiK7ZAw20YqTbyv8rl9M"},"html_description":"

Mark is the iconic founder CEO of our time. At Chase Center on September 10, 2024, he did an unprecedented thing: a live conversation in front of 6,000 people on Meta’s company strategy, sharing stories from early Facebook history, and his thoughts on the future of AI, VR, and AR. Mark was remarkably candid in our discussion, and gave us a window into his real and intense daily demeanor leading Meta. (And his other life endeavors!)

We can't wait to release the complete video of the whole night, including our surprise conversations with Daniel Ek, Emily Chang, and cameo appearances from Jensen Huang and Mike Taylor (the incredible singer of “Who Got the Truth?”). That’s coming in a couple weeks, but for now: enjoy this conversation with Mark Zuckerberg.

Sponsors:

Many thanks to our fantastic Fall ‘24 Season partners:

Links:

Mike Amiri (who designed Mark’s shirt!)

More Acquired:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Check out the latest swag in the ACQ Merch Store!

Photo Credit: Mark Zuckerberg by Jeff Sainlar / Meta

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/0nN3CbZM2qhvZnACLReH6C/clip_3284300_3340700.mp3","is_externally_hosted":false,"release_date_precision":"day"},{"id":"3TyFCRAWoQ834gQB6poMr4","uri":"spotify:episode:3TyFCRAWoQ834gQB6poMr4","href":"https://api.spotify.com/v1/episodes/3TyFCRAWoQ834gQB6poMr4","name":"Chase Center + Summer Update","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a3c4e8ebacdc0135739b32d5d","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f3c4e8ebacdc0135739b32d5d","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d3c4e8ebacdc0135739b32d5d","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Summer greetings from Acquired! Two items for this “mini-episode”:Tickets are now available for our live show at Chase Center in San Francisco, with special guests including Mark Zuckerberg (!). The show is Tuesday, September 10th, with doors opening at 5 PM for an hour of mingling with other listeners before the show starts at 6 PM. Huge thank you to the J.P. Morgan Payments team for being our incredible partner in making this happen. Tickets are almost gone so make sure you grab one ASAP — you don’t want to miss this night! https://acquired.fm/sfWe also figured this is a good excuse to update you all on the state of Acquired — after an incredible first half of the year (including WSJ’s profile of the show) we are taking the rest of the summer off to recharge, parent our young children, and prepare for the big night in September. We hope you’re having a great summer, and we’ll see you live in the fall!Carve Outs:Thule Urban Glide 3Disney’s Aulani ResortMeller sunglassesQuarterback and Receiver on NetflixMore Acquired:Subscribe to ACQ2Join the Slack: https://acquired.fm/slack© Copyright 2024 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":1312477,"is_playable":true,"release_date":"2024-08-08","external_urls":{"spotify":"https://open.spotify.com/episode/3TyFCRAWoQ834gQB6poMr4"},"html_description":"

Summer greetings from Acquired! Two items for this “mini-episode”:

Tickets are now available for our live show at Chase Center in San Francisco, with special guests including Mark Zuckerberg (!). The show is Tuesday, September 10th, with doors opening at 5 PM for an hour of mingling with other listeners before the show starts at 6 PM. Huge thank you to the J.P. Morgan Payments team for being our incredible partner in making this happen. Tickets are almost gone so make sure you grab one ASAP — you don’t want to miss this night! https://acquired.fm/sf
We also figured this is a good excuse to update you all on the state of Acquired — after an incredible first half of the year (including WSJ’s profile of the show) we are taking the rest of the summer off to recharge, parent our young children, and prepare for the big night in September. We hope you’re having a great summer, and we’ll see you live in the fall!

Carve Outs:

More Acquired:

Subscribe to ACQ2
Join the Slack: https://acquired.fm/slack

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/2koPXrcsaVofINgVS3415Y/clip_20000_66400.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"2VlQlPDJQSheDFDqgOv8N0","uri":"spotify:episode:2VlQlPDJQSheDFDqgOv8N0","href":"https://api.spotify.com/v1/episodes/2VlQlPDJQSheDFDqgOv8N0","name":"Microsoft Volume II","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8afed2efbc3834bbe10a1ae48a","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1ffed2efbc3834bbe10a1ae48a","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dfed2efbc3834bbe10a1ae48a","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"In 1999, Microsoft became the most valuable company in the world. And in 2019, Microsoft became the most valuable company in the world, again. But… what happened in the twenty years in between? The answer, as we discovered in our research, is probably not what you think.In this episode we explore and analyze the browser wars and the DOJ case, Windows XP through 8, Surface, Xbox, search, Yahoo!, Bing, the iPhone, Nokia, mobile, social, Facebook… and oh yeah, a little thing called Azure and the enterprise — which ended up becoming so big that no failures mattered. Tune in for Microsoft, Volume II.Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24Links:Bill Gurley on Android’s “Less Than Free” business modelAll episode sourcesCarve Outs:Meta Ray-BansOzlo SleepbudsM3 Macbook AirModel YMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":17490138,"is_playable":true,"release_date":"2024-07-22","external_urls":{"spotify":"https://open.spotify.com/episode/2VlQlPDJQSheDFDqgOv8N0"},"html_description":"

In 1999, Microsoft became the most valuable company in the world. And in 2019, Microsoft became the most valuable company in the world, again. But… what happened in the twenty years in between? The answer, as we discovered in our research, is probably not what you think.

In this episode we explore and analyze the browser wars and the DOJ case, Windows XP through 8, Surface, Xbox, search, Yahoo!, Bing, the iPhone, Nokia, mobile, social, Facebook… and oh yeah, a little thing called Azure and the enterprise — which ended up becoming so big that no failures mattered. Tune in for Microsoft, Volume II.

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

Links:

Carve Outs:

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/0kg2NQiGkj4zTVzN8aNTWl/clip_3530600_3579700.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"4c0HfHEdkcaHLXyyM5KFAF","uri":"spotify:episode:4c0HfHEdkcaHLXyyM5KFAF","href":"https://api.spotify.com/v1/episodes/4c0HfHEdkcaHLXyyM5KFAF","name":"Starbucks (with Howard Schultz)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a9a23fce687162544a26cc16b","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f9a23fce687162544a26cc16b","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d9a23fce687162544a26cc16b","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Starbucks. You’d be hard pressed to name any brand that’s more ubiquitous in the world today. With nearly half a billion global customer purchases per week across its stores and 3rd party retail channels, a significant portion of the human population gets their daily fix in the green and white paper cup. (Including our own Ben Gilbert who famously enjoys his daily spinach feta wrap. :)But it wasn’t always this way. Long before the frappuccinos and the PSLs and the cake pops, Starbucks was just a small-time Seattle roaster that only sold beans — and was started not by Howard Schultz but rather the guys who later ran Peet’s (!). Starting from six tiny stores when Howard took over in 1987, this quirky coffee company named after a character from Moby Dick has scaled to nearly 40,000 locations worldwide.Today, in a first for Acquired, the protagonist himself joins us as a third cohost to tell the whole story of Starbucks. And Howard is in the perfect moment to do this — after three separate stints as CEO he’s now retired, off the board of directors, and in his own words “not coming back.” So place a mobile order (or not! as you’ll hear Howard speak about), sit back with your own favorite Starbucks items, and enjoy.Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24The Biggest Thing We’ve Ever Done:San Francisco. September 10, 2024. Mark your calendars.Links:Howard’s letter “The Soul of a Brand”Worldly Partners’ multi-decade Starbucks analysisStarbucks S-1More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC© Copyright 2024 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":11740865,"is_playable":true,"release_date":"2024-06-04","external_urls":{"spotify":"https://open.spotify.com/episode/4c0HfHEdkcaHLXyyM5KFAF"},"html_description":"

Starbucks. You’d be hard pressed to name any brand that’s more ubiquitous in the world today. With nearly half a billion global customer purchases per week across its stores and 3rd party retail channels, a significant portion of the human population gets their daily fix in the green and white paper cup. (Including our own Ben Gilbert who famously enjoys his daily spinach feta wrap. :)

But it wasn’t always this way. Long before the frappuccinos and the PSLs and the cake pops, Starbucks was just a small-time Seattle roaster that only sold beans — and was started not by Howard Schultz but rather the guys who later ran Peet’s (!). Starting from six tiny stores when Howard took over in 1987, this quirky coffee company named after a character from Moby Dick has scaled to nearly 40,000 locations worldwide.

Today, in a first for Acquired, the protagonist himself joins us as a third cohost to tell the whole story of Starbucks. And Howard is in the perfect moment to do this — after three separate stints as CEO he’s now retired, off the board of directors, and in his own words “not coming back.” So place a mobile order (or not! as you’ll hear Howard speak about), sit back with your own favorite Starbucks items, and enjoy.

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

The Biggest Thing We’ve Ever Done:

San Francisco. September 10, 2024. Mark your calendars.

Links:

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/3dQkBbnG2wwTuZQTjLuV7y/clip_718160_768800.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"1YvDFxcv2v6XeyqnOdQRpX","uri":"spotify:episode:1YvDFxcv2v6XeyqnOdQRpX","href":"https://api.spotify.com/v1/episodes/1YvDFxcv2v6XeyqnOdQRpX","name":"Microsoft Volume I","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8acf2ca5030c855d15d4c60833","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1fcf2ca5030c855d15d4c60833","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dcf2ca5030c855d15d4c60833","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Microsoft. After nearly a decade of Acquired episodes, we are finally ready to tackle the most valuable company ever created. The company that put a computer on every desk and in every home. The company that invented the software business model. The company that so thoroughly and completely dominated every conceivable competitor that the United States government intervened and kneecapped it… yet it’s STILL the most valuable company in the world today.This episode tells the story of Microsoft in its heyday, the PC Era. We cover its rise from a teenage dream to the most powerful business and technology force in history — the 20-year period from 1975 to 1995 that took Bill and Paul from the Lakeside high school computer room to launching Windows 95 alongside Jay Leno and the Rolling Stones. From BASIC to DOS, Windows, Office, Intel, IBM, Xerox PARC, Apple, Steve Jobs, Steve Ballmer… it’s all here, and it’s all amazing. Tune in and enjoy… Microsoft.Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24Links:Congress changing copyright law in 1980 to include “computer programs”Acquired “classic” on Microsoft’s 1987 acquisition of Forethought / PowerPointQuartr's charts on Microsoft's revenues, market cap, IBM comparison, and moreAll episode sourcesCarve Outs:LGRAndré 3000’s new album + GQ InterviewMeta Ray-BansVisual Designer Julia RundbergSummer HealthMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":15701630,"is_playable":true,"release_date":"2024-04-22","external_urls":{"spotify":"https://open.spotify.com/episode/1YvDFxcv2v6XeyqnOdQRpX"},"html_description":"

Microsoft. After nearly a decade of Acquired episodes, we are finally ready to tackle the most valuable company ever created. The company that put a computer on every desk and in every home. The company that invented the software business model. The company that so thoroughly and completely dominated every conceivable competitor that the United States government intervened and kneecapped it… yet it’s STILL the most valuable company in the world today.

This episode tells the story of Microsoft in its heyday, the PC Era. We cover its rise from a teenage dream to the most powerful business and technology force in history — the 20-year period from 1975 to 1995 that took Bill and Paul from the Lakeside high school computer room to launching Windows 95 alongside Jay Leno and the Rolling Stones. From BASIC to DOS, Windows, Office, Intel, IBM, Xerox PARC, Apple, Steve Jobs, Steve Ballmer… it’s all here, and it’s all amazing. Tune in and enjoy… Microsoft.

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

Links:

Carve Outs:

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/7vasHI5LOasdQ22u0r88dn/clip_2195500_2268000.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"0psDxKAKhIpe4mvqipU1L1","uri":"spotify:episode:0psDxKAKhIpe4mvqipU1L1","href":"https://api.spotify.com/v1/episodes/0psDxKAKhIpe4mvqipU1L1","name":"Renaissance Technologies","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a2b886aaa7bc36d2186f818fb","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f2b886aaa7bc36d2186f818fb","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d2b886aaa7bc36d2186f818fb","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Renaissance Technologies is the best performing investment firm of all time. And yet no one at RenTec would consider themselves an “investor”, at least in any traditional sense of the word. It’d rather be more accurate to call them scientists — scientists who’ve discovered a system of math, computers and artificial intelligence that has evolved into the greatest money making machine the world has ever seen. And boy does it work: RenTec’s alchemic colossus has posted annual returns in the firm’s flagship Medallion Fund of 68% gross and 40% net over the past 34 years, while never once losing money. (For those keeping track at home, $1,000 invested in Medallion in 1988 would have compounded to $46.5B today… if you’d been allowed to keep it in.) Tune in for an incredible story of the small group of rebel mathematicians who didn’t just beat the market, but in the words of author Greg Zuckerman “solved it.”Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24Links:The Man Who Solved the MarketThe QuantsBloomberg’s 2016 RenTec profileQuartr's visualization of RenTec's returnsAll episode sourcesCarve Outs:Modern Treasury’s Transfer Conference RegistrationThe New LookCole Haan x Acquired!Class of Palm Beach (and the Mini Kelly inside the Birkin!!)More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":11151308,"is_playable":true,"release_date":"2024-03-18","external_urls":{"spotify":"https://open.spotify.com/episode/0psDxKAKhIpe4mvqipU1L1"},"html_description":"

Renaissance Technologies is the best performing investment firm of all time. And yet no one at RenTec would consider themselves an “investor”, at least in any traditional sense of the word. It’d rather be more accurate to call them scientists — scientists who’ve discovered a system of math, computers and artificial intelligence that has evolved into the greatest money making machine the world has ever seen. And boy does it work: RenTec’s alchemic colossus has posted annual returns in the firm’s flagship Medallion Fund of 68% gross and 40% net over the past 34 years, while never once losing money. (For those keeping track at home, $1,000 invested in Medallion in 1988 would have compounded to $46.5B today… if you’d been allowed to keep it in.) Tune in for an incredible story of the small group of rebel mathematicians who didn’t just beat the market, but in the words of author Greg Zuckerman “solved it.”

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

Links:

Carve Outs:

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/29p06EetFyChQUGFATdgP6/clip_2706600_2762400.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"3JnXyI5G7umpVWijAvoL36","uri":"spotify:episode:3JnXyI5G7umpVWijAvoL36","href":"https://api.spotify.com/v1/episodes/3JnXyI5G7umpVWijAvoL36","name":"Hermès","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8ad37fab08f87173520a70e736","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1fd37fab08f87173520a70e736","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dd37fab08f87173520a70e736","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly bags. Unlike every other luxury brand, Hermès:Doesn’t increase supply to meet demand (hence the waitlists)Doesn’t loudly brand their products (IYKYK)Doesn’t do celebrity endorsements (stars buy their bags just like everyone else)Doesn’t even have a marketing department! (they barely advertise at all)And yet everyone knows who they are and what they represent. But, despite all their iconoclasm, this is not a company that’s stood still for six generations. Unbeknownst to most, Hermès has completely reinvented itself at least three times in its 187-year history. Including most recently (and most dramatically) by the family’s current leaders, who responded to LVMH and Bernard Arnault’s 2010 takeover attempt by pursuing a radical strategy — scaling hand craftsmanship. And in the process they turned the company from a sleepy, ~$10B family enterprise into a $200B market cap European giant. Tune in for one incredible story!Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:See our episode page for visuals!The saddle stitch (video)Inside the Saddlery at the FaubourgHermès 2022 Annual ReportAxel Dumas InterviewAll episode sourcesCarve Outs:Anker GaN Prime 100W chargerMatterPerplexityThe Score Takes Care of Itself‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":14791525,"is_playable":true,"release_date":"2024-02-20","external_urls":{"spotify":"https://open.spotify.com/episode/3JnXyI5G7umpVWijAvoL36"},"html_description":"

In luxury, there’s Hermès… and there’s everyone else. Stewarded by one French family over six generations, Hermès sells the absolute pinnacle of the French luxury dream. Loyal clients will wait years simply for the opportunity to buy one of the company’s flagship Birkin or Kelly bags. Unlike every other luxury brand, Hermès:

Doesn’t increase supply to meet demand (hence the waitlists)
Doesn’t loudly brand their products (IYKYK)
Doesn’t do celebrity endorsements (stars buy their bags just like everyone else)
Doesn’t even have a marketing department! (they barely advertise at all)

And yet everyone knows who they are and what they represent. But, despite all their iconoclasm, this is not a company that’s stood still for six generations. Unbeknownst to most, Hermès has completely reinvented itself at least three times in its 187-year history. Including most recently (and most dramatically) by the family’s current leaders, who responded to LVMH and Bernard Arnault’s 2010 takeover attempt by pursuing a radical strategy — scaling hand craftsmanship. And in the process they turned the company from a sleepy, ~$10B family enterprise into a $200B market cap European giant. Tune in for one incredible story!

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

Links:

Carve Outs:

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/1fGw8MsPdUeiBLqoKI4dMX/clip_2919000_2965400.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"42MPnbOskwDRGYWf0upXKb","uri":"spotify:episode:42MPnbOskwDRGYWf0upXKb","href":"https://api.spotify.com/v1/episodes/42MPnbOskwDRGYWf0upXKb","name":"Novo Nordisk (Ozempic)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a1002d2793756c079b8f9082d","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f1002d2793756c079b8f9082d","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d1002d2793756c079b8f9082d","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Last year Novo Nordisk, the Danish pharmaceutical company behind Ozempic and Wegovy, overtook LVMH to become Europe’s most valuable company. And the pull for Acquired to finally tackle healthcare (18% of US GDP!) became too strong for us to resist. While we didn’t know much about Novo Nordisk before diving in, our first thought was, “wow, seems like these new diabetes and obesity drugs mean serious trouble for big insulin companies.”And then… we realized that Novo Nordisk IS the big insulin company. And in a story befitting of Steve Jobs and Apple, they’d just disrupted themselves with the drug equivalent of an iPhone moment. Once we dug further, we quickly realized this company has it all: an incredible 100+ year history filled with Nobel Prizes, bitter personal rivalries, board room dramas, a generation-defining silicon valley innovation, lone voices persevering against all odds — and oh yeah, the world’s largest charitable foundation at its helm. Tune in for one incredible story!Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Chart: US Healthcare Spend by CategoryChart: US Distribution and Reimbursement System (for pharmaceutical drugs)Chart: Insulin Supply ChainYouTube Talk: What People Get Wrong about the Finances of the Drug IndustryAlex Telford: The pharma industry from Paul Janssen to today: why drugs got harder to develop and what we can do about itOut-of-Pocket Health: Obesity DrugsOut-of-Pocket Health: US Healthcare System ProblemsAll episode sourcesCarve Outs:Noxgear Tracer 2 running vestDrops of GodWool by Hugh HoweyMere Mortals at San Francisco BalletBlackberry‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":13284938,"is_playable":true,"release_date":"2024-01-22","external_urls":{"spotify":"https://open.spotify.com/episode/42MPnbOskwDRGYWf0upXKb"},"html_description":"

Last year Novo Nordisk, the Danish pharmaceutical company behind Ozempic and Wegovy, overtook LVMH to become Europe’s most valuable company. And the pull for Acquired to finally tackle healthcare (18% of US GDP!) became too strong for us to resist. While we didn’t know much about Novo Nordisk before diving in, our first thought was, “wow, seems like these new diabetes and obesity drugs mean serious trouble for big insulin companies.”

And then… we realized that Novo Nordisk IS the big insulin company. And in a story befitting of Steve Jobs and Apple, they’d just disrupted themselves with the drug equivalent of an iPhone moment. Once we dug further, we quickly realized this company has it all: an incredible 100+ year history filled with Nobel Prizes, bitter personal rivalries, board room dramas, a generation-defining silicon valley innovation, lone voices persevering against all odds — and oh yeah, the world’s largest charitable foundation at its helm. Tune in for one incredible story!

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
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Links:

Carve Outs:

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/62R6xXvJURLa5GD89bwone/clip_475320_521400.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"7zKk3WdqWD5L3wavRJ18aB","uri":"spotify:episode:7zKk3WdqWD5L3wavRJ18aB","href":"https://api.spotify.com/v1/episodes/7zKk3WdqWD5L3wavRJ18aB","name":"Holiday Special 2023","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7256cd7855b5694f71e90c46","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7256cd7855b5694f71e90c46","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7256cd7855b5694f71e90c46","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Ben has some big news. Actually, double big news! On what has become a holiday tradition here at Acquired, we cozy up to the fire to do our annual review of the show “in public”. We reflect on what can only be described as an absolutely mind-blowing 2023 (LVMH! Jensen! Costco! Charlie! Half a million plus listeners!) and look ahead to some big things cooking for 2024. Plus as always, we wrap with extended carve outs (joined this year by some surprise guests) for anyone still shopping for those holiday perfect gifts.Huge thank you to everyone for making 2023 an amazing year again here in Acquired-land, and cheers to even greater things to come in 2023!Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks / Extended Carve Outs!The Psychology of MoneyThe Artist’s WayTransitionsThinking, Fast and SlowZojirushi hot water heaterNike Pegasus Trail 4 GORE-TEXMillJune OvenSiloAliasWarby Parker Amari glassesHoka Ora recovery shoesAdobe Light RoomThe Eureka Theory of Everything is Wrong by Derek ThompsonThe Luxury StrategyCandideThe QB SchoolMNF ManningCastThe Eras TourUppababy VistaThe Joolz Aer PlusCocoAt Present‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":8135759,"is_playable":true,"release_date":"2023-12-18","external_urls":{"spotify":"https://open.spotify.com/episode/7zKk3WdqWD5L3wavRJ18aB"},"html_description":"

Ben has some big news. Actually, double big news! On what has become a holiday tradition here at Acquired, we cozy up to the fire to do our annual review of the show “in public”. We reflect on what can only be described as an absolutely mind-blowing 2023 (LVMH! Jensen! Costco! Charlie! Half a million plus listeners!) and look ahead to some big things cooking for 2024. Plus as always, we wrap with extended carve outs (joined this year by some surprise guests) for anyone still shopping for those holiday perfect gifts.

Huge thank you to everyone for making 2023 an amazing year again here in Acquired-land, and cheers to even greater things to come in 2023!

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
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Links / Extended Carve Outs!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/36hIfQwPTWvKFXyUcneeVm/clip_2373300_2417200.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6DHmmmJX2ATX6MTBEuwbFa","uri":"spotify:episode:6DHmmmJX2ATX6MTBEuwbFa","href":"https://api.spotify.com/v1/episodes/6DHmmmJX2ATX6MTBEuwbFa","name":"Visa","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8ac0338d2a2ac4d125f8a8876c","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1fc0338d2a2ac4d125f8a8876c","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dc0338d2a2ac4d125f8a8876c","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"To paraphrase Visa founder Dee Hock, how many of you know Visa? Great, all of you. Now, how many of you know how it started? Or, for that matter, who started it? Who runs and governs it? Where is it headquartered? What’s its business model?For the 11th largest market cap company in the world, Visa’s history and strategy is almost shockingly unknown. A huge portion of the world’s population uses their products on a daily basis (you might say Visa is… everywhere people want to be), but very few know the amazing story behind how that came to be. Or why Visa continues to be one of the most incredible and incredibly durable business franchises of all-time. (50%+ net income margins!! On $30B of revenue!) Today we do our part to change that. Tune in for one heck of a journey.Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Burger King rolling out credit cards in 1993Get your BankAmericard MasterCard today! (!?)Episode sourcesCarve Outs:I Think You Should LeaveMistborn‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":13323259,"is_playable":true,"release_date":"2023-11-27","external_urls":{"spotify":"https://open.spotify.com/episode/6DHmmmJX2ATX6MTBEuwbFa"},"html_description":"

To paraphrase Visa founder Dee Hock, how many of you know Visa? Great, all of you. Now, how many of you know how it started? Or, for that matter, who started it? Who runs and governs it? Where is it headquartered? What’s its business model?

For the 11th largest market cap company in the world, Visa’s history and strategy is almost shockingly unknown. A huge portion of the world’s population uses their products on a daily basis (you might say Visa is… everywhere people want to be), but very few know the amazing story behind how that came to be. Or why Visa continues to be one of the most incredible and incredibly durable business franchises of all-time. (50%+ net income margins!! On $30B of revenue!) Today we do our part to change that. Tune in for one heck of a journey.

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
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Links:

Carve Outs:

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/39LnWeTGPFwnZmn6Oph47q/clip_2809700_2855840.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"5bSdpI3CYrpCvBNXVQBHFY","uri":"spotify:episode:5bSdpI3CYrpCvBNXVQBHFY","href":"https://api.spotify.com/v1/episodes/5bSdpI3CYrpCvBNXVQBHFY","name":"Charlie Munger","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a6af0c8cf35c298bfdb1d7f3e","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f6af0c8cf35c298bfdb1d7f3e","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d6af0c8cf35c298bfdb1d7f3e","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"We sit down with the legendary Charlie Munger in the only dedicated longform podcast interview that he has done in his 99 years on Earth. We’ve gotten to have some special conversations on Acquired over the years, but this one truly takes the cake. Over dinner at his Los Angeles home, Charlie reflected with us on his own career and his nearly 50-year partnership at Berkshire Hathaway with Warren Buffett. He offered lessons and advice for investors today, and of course he shared his speech on the virtues of Costco once again (among other favorite investments). We’re so glad that we got the opportunity to record and share this with you all — break out your notebooks, tune in, and enjoy the singular wit and wisdom of Charlie Munger.A transcript is available here.Sponsor:Special thanks to Tiny for being the exclusive sponsor of this episode. You can get in touch with them here (just tell them Ben & David sent you), and order your very own bronze Charlie bust here.More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2ACQ Merch Store!© Copyright 2023 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":4014863,"is_playable":true,"release_date":"2023-10-30","external_urls":{"spotify":"https://open.spotify.com/episode/5bSdpI3CYrpCvBNXVQBHFY"},"html_description":"

We sit down with the legendary Charlie Munger in the only dedicated longform podcast interview that he has done in his 99 years on Earth. We’ve gotten to have some special conversations on Acquired over the years, but this one truly takes the cake. Over dinner at his Los Angeles home, Charlie reflected with us on his own career and his nearly 50-year partnership at Berkshire Hathaway with Warren Buffett. He offered lessons and advice for investors today, and of course he shared his speech on the virtues of Costco once again (among other favorite investments). We’re so glad that we got the opportunity to record and share this with you all — break out your notebooks, tune in, and enjoy the singular wit and wisdom of Charlie Munger.

A transcript is available here.

Sponsor:

Special thanks to Tiny for being the exclusive sponsor of this episode. You can get in touch with them here (just tell them Ben & David sent you), and order your very own bronze Charlie bust here.

More Acquired!:

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","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/6E0I7lwZreVh98LgMCtIvQ/clip_2704900_2773700.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6MmkzOxBUeA2Ur1fLDmQRk","uri":"spotify:episode:6MmkzOxBUeA2Ur1fLDmQRk","href":"https://api.spotify.com/v1/episodes/6MmkzOxBUeA2Ur1fLDmQRk","name":"NVIDIA CEO Jensen Huang","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8af3082c81c5441a25a871d133","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1ff3082c81c5441a25a871d133","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68df3082c81c5441a25a871d133","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"We finally sit down with the man himself: Nvidia Cofounder & CEO Jensen Huang. After three parts and seven+ hours of covering the company, we thought we knew everything but — unsurprisingly — Jensen knows more. A couple teasers: we learned that the company’s initial motivation to enter the datacenter business came from perhaps not where you’d think, and the roots of Nvidia’s platform strategy stretch back beyond CUDA all the way to the origin of the company.We also got a peek into Jensen’s mindset and calculus behind “betting the company” multiple times, and his surprising feelings about whether he’d go on the founder journey again if he could rewind time. We can’t think of any better way to tie a bow on our Nvidia series (for now). Tune in!Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":5346456,"is_playable":true,"release_date":"2023-10-16","external_urls":{"spotify":"https://open.spotify.com/episode/6MmkzOxBUeA2Ur1fLDmQRk"},"html_description":"

We finally sit down with the man himself: Nvidia Cofounder & CEO Jensen Huang. After three parts and seven+ hours of covering the company, we thought we knew everything but — unsurprisingly — Jensen knows more. A couple teasers: we learned that the company’s initial motivation to enter the datacenter business came from perhaps not where you’d think, and the roots of Nvidia’s platform strategy stretch back beyond CUDA all the way to the origin of the company.

We also got a peek into Jensen’s mindset and calculus behind “betting the company” multiple times, and his surprising feelings about whether he’d go on the founder journey again if he could rewind time. We can’t think of any better way to tie a bow on our Nvidia series (for now). Tune in!

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
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","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/50g0fQYtC0YN1lRJJnND0z/clip_1148700_1217200.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"0ax1sBKJ1ombOYGwWl0hEq","uri":"spotify:episode:0ax1sBKJ1ombOYGwWl0hEq","href":"https://api.spotify.com/v1/episodes/0ax1sBKJ1ombOYGwWl0hEq","name":"Nvidia Part III: The Dawn of the AI Era (2022-2023)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8abb6a70898ab683bb6d529a00","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1fbb6a70898ab683bb6d529a00","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dbb6a70898ab683bb6d529a00","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"It’s a(nother) new era for Nvidia.We thought we’d closed the Acquired book on Nvidia back in April 2022. The story was all wrapped up: Jensen & crew had set out on an amazing journey to accelerate the world’s computing workloads. Along the way they’d discovered a wondrous opportunity (machine learning powered social media feed recommendations). They forged incredible Power in the CUDA platform, and used it to triumph over seemingly insurmountable adversity — the stock market penalty-box.But, it turned out that was only the precursor to an even wilder journey. Over the past 18 months Nvidia has weathered one of the steepest stock crashes in history ($500B+ market cap wiped away peak-to-trough!). And, it has of course also experienced an even more fantastical rise — becoming the platform that’s powering the emergence of perhaps a new form of intelligence itself… and in the process becoming a trillion-dollar company.Today we tell another chapter in the amazing Nvidia saga: the dawn of the AI era. Tune in!Links:Asianometry on AI HardwareEpisode sourcesCarve Outs:AliasMoanaSponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":10372807,"is_playable":true,"release_date":"2023-09-06","external_urls":{"spotify":"https://open.spotify.com/episode/0ax1sBKJ1ombOYGwWl0hEq"},"html_description":"

It’s a(nother) new era for Nvidia.

We thought we’d closed the Acquired book on Nvidia back in April 2022. The story was all wrapped up: Jensen & crew had set out on an amazing journey to accelerate the world’s computing workloads. Along the way they’d discovered a wondrous opportunity (machine learning powered social media feed recommendations). They forged incredible Power in the CUDA platform, and used it to triumph over seemingly insurmountable adversity — the stock market penalty-box.

But, it turned out that was only the precursor to an even wilder journey. Over the past 18 months Nvidia has weathered one of the steepest stock crashes in history ($500B+ market cap wiped away peak-to-trough!). And, it has of course also experienced an even more fantastical rise — becoming the platform that’s powering the emergence of perhaps a new form of intelligence itself… and in the process becoming a trillion-dollar company.

Today we tell another chapter in the amazing Nvidia saga: the dawn of the AI era. Tune in!

Links:

Carve Outs:

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/05GRLOeYDZBziSp953FRQR/clip_3314700_3382800.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"6S1zMv2hltsyg2i8lJrz73","uri":"spotify:episode:6S1zMv2hltsyg2i8lJrz73","href":"https://api.spotify.com/v1/episodes/6S1zMv2hltsyg2i8lJrz73","name":"Costco","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a74877b7e43dff2581a8e7c95","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f74877b7e43dff2581a8e7c95","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d74877b7e43dff2581a8e7c95","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Costco is not only Charlie Munger’s favorite company of all time (plus he’s on the board, natch), it’s an absolutely fascinating study in how seemingly opposite characteristics can combine to create incredible company value. For instance: Costco has the cheapest prices of any major retailer in America — and also the wealthiest customer base. They pay their hourly workers 30% above the industry norm (and give them excellent healthcare + 401k benefits) — and are almost 3x more profitable on labor than Walmart. Speaking of Walmart, Costco stocks 40x fewer SKUs than their Bentonville-based rivals — yet sells an average of 15x more volume of each. And oh yeah, practically all of Costco’s C-Suite started their careers as baggers and checkout clerks! Tune in for a mind-bending exploration of one of the world’s most iconic — and iconically unique — companies.Links:The Science of HittingWarren Buffett’s Costco jokeEpisode sourcesCarve Outs:Tifosi sunglassesDwells “take off everything”Jeremy Giffon on Invest Like the BestDogpatchDavid Lidsky’s great piece on Acquired in Fast CompanySponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":10733192,"is_playable":true,"release_date":"2023-08-21","external_urls":{"spotify":"https://open.spotify.com/episode/6S1zMv2hltsyg2i8lJrz73"},"html_description":"

Costco is not only Charlie Munger’s favorite company of all time (plus he’s on the board, natch), it’s an absolutely fascinating study in how seemingly opposite characteristics can combine to create incredible company value. For instance: Costco has the cheapest prices of any major retailer in America — and also the wealthiest customer base. They pay their hourly workers 30% above the industry norm (and give them excellent healthcare + 401k benefits) — and are almost 3x more profitable on labor than Walmart. Speaking of Walmart, Costco stocks 40x fewer SKUs than their Bentonville-based rivals — yet sells an average of 15x more volume of each. And oh yeah, practically all of Costco’s C-Suite started their careers as baggers and checkout clerks! Tune in for a mind-bending exploration of one of the world’s most iconic — and iconically unique — companies.

Links:

Carve Outs:

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
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","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/5pRNZzsGTbgwqYJtASfyDY/clip_1461300_1517500.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"1HoB680S5p8JdtaoXxnE7P","uri":"spotify:episode:1HoB680S5p8JdtaoXxnE7P","href":"https://api.spotify.com/v1/episodes/1HoB680S5p8JdtaoXxnE7P","name":"Nike","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a32d72569646f8d498c7274f8","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f32d72569646f8d498c7274f8","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d32d72569646f8d498c7274f8","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ends in 1980, and Air… well let’s just say it’s an enjoyable piece of fiction. And it turns out (as always) that the real story is filled with far more drama, twists and business lessons than either of those works.We’ve been wanting to cover Nike for a long time, and thanks to our LPs who voted to choose this episode it’s finally here. So lace up your Vaporflys, Air Maxes, Dunks or Jordans (or your Monarchs, hey we don’t judge), head out for a long run or walk and enjoy!Links:Episode sourcesCarve Outs:Marc Andreessen on Lex Fridman and on Ben ThompsonSpeak Now (Taylor’s Version)Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":14381976,"is_playable":true,"release_date":"2023-07-25","external_urls":{"spotify":"https://open.spotify.com/episode/1HoB680S5p8JdtaoXxnE7P"},"html_description":"

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.

If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ends in 1980, and Air… well let’s just say it’s an enjoyable piece of fiction. And it turns out (as always) that the real story is filled with far more drama, twists and business lessons than either of those works.

We’ve been wanting to cover Nike for a long time, and thanks to our LPs who voted to choose this episode it’s finally here. So lace up your Vaporflys, Air Maxes, Dunks or Jordans (or your Monarchs, hey we don’t judge), head out for a long run or walk and enjoy!

Links:

Episode sources

Carve Outs:

Marc Andreessen on Lex Fridman and on Ben Thompson
Speak Now (Taylor’s Version)

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/4rTMxmfPigcQS7yJtFEOqx/clip_342554_402554.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"5hroWX0EDryNPKgBsx0709","uri":"spotify:episode:5hroWX0EDryNPKgBsx0709","href":"https://api.spotify.com/v1/episodes/5hroWX0EDryNPKgBsx0709","name":"Porsche (with Doug DeMuro)","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a7192c19cb9a9f3546cf9293f","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f7192c19cb9a9f3546cf9293f","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d7192c19cb9a9f3546cf9293f","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Nobody’s perfect — including Porsche. Despite that phrase appearing in their famous 1983 magazine advertisement, they managed to get damn-close to the perfect luxury business (even Bernard Arnault would be jealous!). Porsche is both quality AND quantity, owning the most prestigious brand in its market, while at the same time churning out almost half a million mass-market soccer mom/dad SUVs per year. And like any good luxury brand, it’s packed with enough juicy family drama and creeping takeovers to fill a Netflix series.Yet, behind it all lies perhaps the darkest origin story we’ve ever told on Acquired. Not only was Porsche was started by Nazis, Adolf Hitler himself was deeply involved in its early fortunes. And, following WWII, the Allies simply looked past these facts and essentially bestowed a license to generate wealth on Porsche and its owners — setting the stage for them to become one of the top ~15 wealthiest families in the world today.Joining us to explore it all is perhaps the very most-qualified person in the person in the world: the one & only Doug DeMuro. Not only is Doug the largest independent car reviewer on YouTube with millions of subscribers (we’re HUGE fans), he previously worked at Porsche corporate and owns a legendary Porsche Carrera GT — which served as the recording backdrop for this episode. Make sure you tune in to watch the video version! :)Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Doug’s YouTube channel (which we HIGHLY recommend)Cars & BidsEpisode sourcesCarve Outs:ResortPassSeinfeld Cast Charlie Rose Interview CompilationWhistlinDiesel‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":12058619,"is_playable":true,"release_date":"2023-06-27","external_urls":{"spotify":"https://open.spotify.com/episode/5hroWX0EDryNPKgBsx0709"},"html_description":"

Nobody’s perfect — including Porsche. Despite that phrase appearing in their famous 1983 magazine advertisement, they managed to get damn-close to the perfect luxury business (even Bernard Arnault would be jealous!). Porsche is both quality AND quantity, owning the most prestigious brand in its market, while at the same time churning out almost half a million mass-market soccer mom/dad SUVs per year. And like any good luxury brand, it’s packed with enough juicy family drama and creeping takeovers to fill a Netflix series.

Yet, behind it all lies perhaps the darkest origin story we’ve ever told on Acquired. Not only was Porsche was started by Nazis, Adolf Hitler himself was deeply involved in its early fortunes. And, following WWII, the Allies simply looked past these facts and essentially bestowed a license to generate wealth on Porsche and its owners — setting the stage for them to become one of the top ~15 wealthiest families in the world today.

Joining us to explore it all is perhaps the very most-qualified person in the person in the world: the one & only Doug DeMuro. Not only is Doug the largest independent car reviewer on YouTube with millions of subscribers (we’re HUGE fans), he previously worked at Porsche corporate and owns a legendary Porsche Carrera GT — which served as the recording backdrop for this episode. Make sure you tune in to watch the video version! :)

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

Links:

Doug’s YouTube channel (which we HIGHLY recommend)
Cars & Bids
Episode sources

Carve Outs:

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/2F9ki6oGk8sYz6kL5x29TV/clip_2153300_2195350.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"7fRRUrWDqQsXg0AvFjiwYr","uri":"spotify:episode:7fRRUrWDqQsXg0AvFjiwYr","href":"https://api.spotify.com/v1/episodes/7fRRUrWDqQsXg0AvFjiwYr","name":"Uber CEO Dara Khosrowshahi","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8afc30a93d8584c2b04f99f5e5","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1ffc30a93d8584c2b04f99f5e5","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68dfc30a93d8584c2b04f99f5e5","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Uber CEO Dara Khosrowshahi dropped by the Acquired studio for an Eats delivery, so we broke out the cameras and asked him to hang out for a wide-ranging conversation. :) We talk about his 20 years working with Barry Diller, starting his career at Allen & Company, how the Uber CEO search process ACTUALLY went down… and oh yeah, the massive transformation that’s happened at Uber over the past few years. When Dara took over the company it was bleeding huge sums of cash, losing share to competitors and embroiled in one of the biggest corporate controversies in recent memory. Fast forward to today and it’s turned cashflow positive while also having tripled revenue to over $30B (on $120B in GMV) and solidified its rideshare dominance in the US. And in perhaps the biggest change, it’s done it all while staying out of the headlines. Tune in!LinksBen & David on My First MillionSponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCNote: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":5750205,"is_playable":true,"release_date":"2023-06-13","external_urls":{"spotify":"https://open.spotify.com/episode/7fRRUrWDqQsXg0AvFjiwYr"},"html_description":"

Uber CEO Dara Khosrowshahi dropped by the Acquired studio for an Eats delivery, so we broke out the cameras and asked him to hang out for a wide-ranging conversation. :) We talk about his 20 years working with Barry Diller, starting his career at Allen & Company, how the Uber CEO search process ACTUALLY went down… and oh yeah, the massive transformation that’s happened at Uber over the past few years. When Dara took over the company it was bleeding huge sums of cash, losing share to competitors and embroiled in one of the biggest corporate controversies in recent memory. Fast forward to today and it’s turned cashflow positive while also having tripled revenue to over $30B (on $120B in GMV) and solidified its rideshare dominance in the US. And in perhaps the biggest change, it’s done it all while staying out of the headlines. Tune in!

Links

Ben & David on My First Million

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/199ypc6S4n0408bdzdTAle/clip_472000_520400.mp3","is_externally_hosted":true,"release_date_precision":"day"},{"id":"7BEVSm4QydO66SEfwiOZQc","uri":"spotify:episode:7BEVSm4QydO66SEfwiOZQc","href":"https://api.spotify.com/v1/episodes/7BEVSm4QydO66SEfwiOZQc","name":"Lockheed Martin","type":"episode","images":[{"url":"https://i.scdn.co/image/ab6765630000ba8a3d55e726eccc5c84ea6e7368","width":640,"height":640},{"url":"https://i.scdn.co/image/ab67656300005f1f3d55e726eccc5c84ea6e7368","width":300,"height":300},{"url":"https://i.scdn.co/image/ab6765630000f68d3d55e726eccc5c84ea6e7368","width":64,"height":64}],"explicit":false,"language":"en","languages":["en"],"description":"Today we bring you two absolutely incredible stories. The first is Lockheed’s legendary Skunk Works division — the elite team of aviation geniuses who produced some of the greatest airplanes in history: the U-2, the Stealth Fighter, and the incomparable SR-71 Blackbird. The second story is arguably even more important, but not widely known! It's the secret and true origins of Silicon Valley — and Lockheed’s primary role in it. We take you from WWII to the Cold War, all the way to today to unpack and analyze the industry dynamics of defense contractors in the modern era. Tune in and prepare to be blown away by what you’ll learn about the history of our industry!Links:Ben Rich’s Skunk WorksKelly’s 14 Rules of Skunk WorksLMSC’s “Seven Tenets”Steve Blank’s Secret History of Silicon ValleyEpisode sourcesCarve Outs:Nier: AutomataThe Blackbird speed check storyEGO Lawn Tools (just in time for Fathers’ Day!)Sponsors:Anthropic: https://bit.ly/acqclaudeHuntress: https://bit.ly/acqhuntressStatsig: https://bit.ly/acquiredstatsig24More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.","duration_ms":12986149,"is_playable":true,"release_date":"2023-05-30","external_urls":{"spotify":"https://open.spotify.com/episode/7BEVSm4QydO66SEfwiOZQc"},"html_description":"

Today we bring you two absolutely incredible stories. The first is Lockheed’s legendary Skunk Works division — the elite team of aviation geniuses who produced some of the greatest airplanes in history: the U-2, the Stealth Fighter, and the incomparable SR-71 Blackbird. The second story is arguably even more important, but not widely known! It's the secret and true origins of Silicon Valley — and Lockheed’s primary role in it. We take you from WWII to the Cold War, all the way to today to unpack and analyze the industry dynamics of defense contractors in the modern era. Tune in and prepare to be blown away by what you’ll learn about the history of our industry!

Links:

Carve Outs:

Nier: Automata
The Blackbird speed check story
EGO Lawn Tools (just in time for Fathers’ Day!)

Sponsors:

Anthropic: https://bit.ly/acqclaude
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

Get email updates with hints on next episode and follow-ups from recent episodes
Join the Slack
Subscribe to ACQ2
Merch Store!

","audio_preview_url":"https://podz-content.spotifycdn.com/audio/clips/4JZtlSjBuSAiTznAwZNzQe/clip_515650_560250.mp3","is_externally_hosted":true,"release_date_precision":"day"}],"limit":50,"total":202,"offset":0,"previous":null},"explicit":true,"languages":["en"],"publisher":"Ben Gilbert and David Rosenthal","copyrights":[],"media_type":"mixed","description":"Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.","external_urls":{"spotify":"https://open.spotify.com/show/7Fj0XEuUQLUqoMZQdsLXqp"},"total_episodes":202,"html_description":"Every company has a story.
Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.","is_externally_hosted":false}}