My Journey

With over 10 years of B2B marketing experience, Emma is the Founder and CEO of Shoestring Services, a startup marketing agency that delivers high-impact, low-cost solutions for early-stage tech companies. She has a proven track record of building and launching successful brands, raising funds, establishing strategic partnerships, and creating a massive network of personal relationships in the blockchain space. Emma is also a serial entrepreneur who has founded and co-founded multiple startups, including Blockbid, CofoundX, Classhopper, and bigdeal Mobile App. She has been recognized as one of the "Top 50 Australian Female Entrepreneurs Under 40" and a finalist for the Telstra Women's Business Award in 2015. Her company, Shoestring Marketing, was ranked on the SMART100 list of top 100 Australian startups in the same year. Emma is passionate about empowering startups with effective and affordable marketing strategies that drive immediate, tangible, and measurable results.