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Emma Hoffman

Founder & CEO at Shoestring Services | Delivering High-Impact Marketing Solutions

Work history
Shoestring Services
Founder & CEO
2021 - Present
Shoestring Marketing
2019 - Present
Chief Marketing Officer
2017 - 2019
Cofounder & Marketing Strategist
2016 - 2017
KFIT (now Fave by Groupon)
General Manager of Marketing (Australia & New Zealand)
2015 - 2016
Co-Founder & Marketing Manager
2014 - 2015
bigdeal Mobile App
Founder & Chief Marketing Officer
2012 - 2014
green grass field under blue sky during daytime
Comparing yourself to others is self-insulting.
Bill Gates
Do you use AI in your work?
Monash University
Bachelor of Arts (BA), Marketing & Behavioural Sciences
2009 - 2012
Mount Scopus Memorial College
1992 - 2007
The Diary Of A CEO with Steven Bartlett show cover
The Diary Of A CEO with Steven Bartlett

A few years ago I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story – a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation of European unicorns. During this time I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers. Thank you for listening.My New Book:


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Emma Hoffman
Morning Brew Daily show cover
Morning Brew Daily

Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else, with Neal Freyman and Toby Howell. Witty, informative and everything you need to start your day. Available on all podcasting platforms and Youtube.

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My Journey

With over 10 years of B2B marketing experience, Emma is the Founder and CEO of Shoestring Services, a startup marketing agency that delivers high-impact, low-cost solutions for early-stage tech companies. She has a proven track record of building and launching successful brands, raising funds, establishing strategic partnerships, and creating a massive network of personal relationships in the blockchain space. Emma is also a serial entrepreneur who has founded and co-founded multiple startups, including Blockbid, CofoundX, Classhopper, and bigdeal Mobile App. She has been recognized as one of the "Top 50 Australian Female Entrepreneurs Under 40" and a finalist for the Telstra Women's Business Award in 2015. Her company, Shoestring Marketing, was ranked on the SMART100 list of top 100 Australian startups in the same year. Emma is passionate about empowering startups with effective and affordable marketing strategies that drive immediate, tangible, and measurable results.

Emma Hoffman

Founder & CEO at Shoestring Services | Delivering High-Impact Marketing Solutions