MacBook Pro, white ceramic mug,and black smartphone on table
Brad Joffe

Experienced startup executive, lawyer & consultant | Inexperienced writer, guitarist and brewer

What I'm reading

Socials
Acquired show cover
Acquired

Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.

How I Built This with Guy Raz show cover
How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

What I'm listening to

All-In with Chamath, Jason, Sacks & Friedberg show cover
All-In with Chamath, Jason, Sacks & Friedberg

Industry veterans, degenerate gamblers & besties Chamath Palihapitiya, Jason Calacanis, David Sacks & David Friedberg cover all things economic, tech, political, social & poker.

Get the first chapter of my upcoming book
How to sell your startup 3 times... In 3 years

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My story

I started my career in Corporate Law/M&A, advising startups how to structure themselves correctly and avoid any legal headaches down the track. However I knew that I needed something more entrepreneurial to keep me engaged.

After that I moved into VC, working for one of the most active venture investors globally and working with 150+ portfolio companies. However I knew that I needed to get my hands dirty to really understand the challenge of building and scaling a business.

So I helped found a company called Earnd in 2018. Starting from scratch, we rapidly expanded our user base to tens of thousands across the globe, grew our team to more than 60 employees at our prime, and ventured into new markets, including the UK and USA. All the while, we also ended up selling the business 3 times over the course of just over 3 years - once in a trade sale, once to a competitor and once to private equity. The experience truly lived up to the adage, "Be careful what you wish for," as I thoroughly immersed myself in the entrepreneurial world and got my hands more than sufficiently dirty. However, I'm now embarking on a new journey: leveraging the valuable lessons I've gathered to assist other startups on their own path.

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Brad Joffe

Brad Joffe

Experienced startup executive, lawyer & consultant | Inexperienced writer, guitarist and brewer